21 Topics and Skills You Need for Marketing in 2023

Marketing 3.1 by R. Michael Brown consulting

March 11, 2023

Marketing and communication platforms, and how to attract customers, are changing fast. Need to get up-to-speed quickly?

R. Michael Brown Marketing and Communication Consulting will show you the 21 things you need to know in his presentation Marketing 3.1.

This presentation can be delivered by Michael as a guest speaker at your event, as a class or workshop to your organization or company, or to an individual or group via Zoom.

The first review is in from the town of Lake Worth Beach Community Redevelopment Agency (CRA):

“Thank you to R. Michael Brown for his informative talk on marketing, brand strategy, and how to get more traffic to your business.”

Emily Theodossakos, Lake Worth Beach CRA Marketing Program Manager

Michael has been a speaker at The Breakers in Palm Beach for the Independent Bakers Association, at Comdex in Las Vegas, and the National Association of Broadcasters (NAB) in Las Vegas.

“Michael spoke to our trade association meeting on Digital Media marketing strategies at The Breakers. The presentation was the top one at our three day meeting – just blew us all away. Tremendous job! Thank you.”

Nicholas Pyle, President – Independent Bakers Association

In addition, Michael spoke as a guest lecturer at Florida International University, Florida Atlantic University, and University of Central Florida, helped write the first multimedia curriculum at Full Sail University, and was an adjunct teacher at Miami Dade State College Communications Program (over 300,000 students enrolled college-wide).

While at IBM for 11 years, Michael was a part-time instructor for the IBM Training Group teaching employees around the world about multimedia, writing, public speaking, speech writing, presentation production, and content producing – in addition to pioneering multimedia and Internet/Web communication as IBM’s first multimedia producer.

Contact Michael today to book his 20 minute, 1 hour, or 2 hour Marketing 3.1 presentation.

Marketing 3.1 Topics

  • You Must be a Publisher and Broadcaster to Compete with Your Competitors
  • Digital Marketing 3.1 Trends Your Business Can Use in 2023
  • Branding: Who are You? 12 Brand Archetypes with Examples
  • Marketing History and the Current Marketplace Landscape
  • Gatekeepers Then, Gatekeepers Now
  • The Current State of Advertising
  • Marketing Fundamentals: 4 Ps vs. 8 Ps Today
  • Social Media Platforms and Which Ones to Use for Marketing
  • How to Create and Use My Content Marketing System
  • Content Marketing & Definition
  • Step by Step Content Marketing
  • Tips for Using My Content Marketing System
  • Video is the Best Content
  • Prosumer vs. Professional Camera Gear | Crew
  • Types of Video Content to Use for Marketing
  • Client Video Example: R&R Construction of Florida
  • Lake Worth Beach is a Target Rich Content Environment
  • More Stories, Less Marketing. The Science of Storytelling
  • News Sells! You Can Create Your Own Internet/YouTube News Broadcast Station
  • Content Marketing & Customer Journey Funnel
  • Brand, Platform, and Content Worksheet

“Thank you to R. Michael Brown for his informative talk on marketing, brand strategy and how to get more traffic to your business,” said Emily Theodossakos, Lake Worth Beach CRA Marketing Program Manager, after the event.

Example Slides & Videos From the Presentation

Build Your Brand. Who Are You? 12 Brand and Storytelling Archetypes with Examples.
What is Your Brand?
Is Marketing Getting Easier?
Is Marketing Getting Easier?
Client: R&R Construction of Florida Video Example
Client RRConstructionFL.com example of how to use video for content marketing. Commercial General Contractor in South Florida.
Client: RRConstructionFL.com
News Sells! Get Traffic, Leads, More… Town of Palm Beach Civic Association – R. Michael Brown Writer | Producer Founded Palm Beach TV
News Sells! R. Michael Brown Presented Marketing 3.1 to Businesses.
Lake Worth Beach Has a Target-Rich Environment for Video News

Need a speaker, presentation, or to learn more about digital marketing in 2023? Contact Mike@RMichaelBrown today!

See R. Michael Brown’s Portfolio

See Our YouTube Page for More Video – Like and Subscribe!

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Communication, public relations, & marketing consultant, freelance writer, media producer, and speaker.

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