Why Video is So Important for Marketing & Communication Today

March 19, 2021.Reading time 11 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer – Multimedia Producer. Most know that YouTube is owned by Google. However, most don’t know that YouTube, with its 2.3 billion users worldwide, is the second largest search engine on the planet. Not Yahoo, Bing, DuckDuckGo, etc… 79 percent of Internet users have their own YouTube […]

3 Brilliant Examples of Brand Storytelling You May Have Missed

February 3, 2021.Reading time 1 minute.

By Jessica Gioglio & Ekaterina Walter. We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the […]

8 Top Findings in Gartner CMO Spend Survey 2020-2021

August 8, 2020.Reading time 2 minutes.

By Rama Ramaswami. Despite budget limitations, CMOs expect to fuel growth by marketing to existing customers and boosting brand strength. Marketers snapped into survival mode after the COVID-19 pandemic broke out. They launched crisis-related communications to customers, canceled or delayed campaign launches, reduced contractor head count and halted long-term projects. Five months on, however, their […]

How to Find and Tell Great Stories From Within Your Organization – PR Daily

December 5, 2019.Reading time 1 minute.

By Jim Ylisela With the dwindling existence of local beat reporters, how are you working to break your own stories and stay in the news? The news media world has changed radically. You’re receiving fewer calls from longtime journalists you’ve built relationships with, and your media distribution list has withered. Yet your bosses are still […]

Video News Taking Over Social Media

June 27, 2018.Reading time 2 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer At the Palm Beach Civic Association, where I was the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach. Because of social media, it became wildly successful. We received between 8,200 and 12,000 views a week. That’s right, […]