Mastering Thought Leadership: A Guide Through Our 8-Step Content Marketing System

April 22, 2024.Reading time 10 minutes.

Your business today requires thought leadership in your industry. Valuable customers want to work with the best.

Thought leadership not only boosts your credibility but also positions you as an authority in your field, attracting clients, opportunities, and collaborations.

Unlocking the Power of Persuasion: The Influence of Significant Emotional Events and Repeated Measures

February 7, 2024.Reading time 7 minutes.

The intricate interplay of various psychological mechanisms, among which significant emotional events and repeated measures, stand out as potent tools in the arsenal of persuasion.

See How We Help Organizations Grow

February 5, 2024.Reading time 2 minutes.

The world is fragmented, in a frenzy, and unpredictable. Today brands have a chance to offer a way to focus on what matters. To make the most of that, brands must have meaning, logic, and nurture an emotional connection.

Understanding Your Customers is the Key to Offering Products & Services that Resonate.🚀

January 31, 2024.Reading time 1 minute.

Customer Research: Start by listening – conduct interviews, focus groups, engage in social listening, and encourage feedback.

Unlocking Customer Insights: Do You Truly Know What They Want?

January 11, 2024.Reading time 3 minutes.

Market Research - R. Michael Brown can help!

Understanding your customers/clients goes beyond just knowing their names and basic demographics. It’s about comprehending their needs, desires, and pain points. 🤔 How well do you know what they truly want? Listen closely to their feedback, engage in meaningful conversations, and conduct interviews to unravel their preferences and expectations, follow them on social media and […]

Podcast Recommendation: “The GaryVee Audio/Video Experience”

December 4, 2023.Reading time 3 minutes.

Hosted by entrepreneur and marketing guru Gary Vaynerchuk, “The GaryVee Audio and Video Experience” offers a treasure trove of insights into marketing, social media, entrepreneurship, and practical business strategies. In each episode, GaryVee, known for his no-nonsense approach and motivational style, shares valuable advice, stories, and perspectives drawn from his vast experience in the business […]