Communication, Public Relations & Marketing Consulting
Gartner has released a helpful report on a consumer survey they conducted on how brands should go cautiously forward in a postvaccine world. Here are some highlights: 71% of consumers are willing to receive a COVID-19 vaccine A majority of consumers indicate a low level of willingness to engage in normal activities even after they’ve […]
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By Jessica Gioglio & Ekaterina Walter. We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the […]
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By Rama Ramaswami. Despite budget limitations, CMOs expect to fuel growth by marketing to existing customers and boosting brand strength. Marketers snapped into survival mode after the COVID-19 pandemic broke out. They launched crisis-related communications to customers, canceled or delayed campaign launches, reduced contractor head count and halted long-term projects. Five months on, however, their […]
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By Scott Goodson & Chip Walker. Introducing the Purpose Power Index, the world’s first empirical study of purpose-based brands with 17,500 responses.
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By R. Michael Brown, Marketing Consultant, Freelance Writer & Multimedia Producer. We completed the 75 Year Anniversary History multimedia project at the Palm Beach Civic Association and showed it at the association’s Annual Meeting at the Flagler Museum in the Town of Palm Beach. It was a big hit and continues to get rave reviews! […]
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By Margot Whitney. There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find myself choosing Airbnb over hotel stays when traveling for leisure. Why? It’s often more affordable, feels less sterile, and can offer unique […]
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