Content marketing is all the rage now. The big questions are, what content, where, and at what stage of the customer buying funnel? So I came up with a Content Marketing and Customer Journey Funnel infographic to help clients and content producers know the content marketing roadmap to success.
When so many are trying to make viral posts or become Web or YouTube stars with content marketing, the fundamentals of headline writing have been lost in the rush to be (in)famous. Here are five essentials that will help you create better headlines.
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Gartner has released a helpful report on a consumer survey they conducted on how brands should go cautiously forward in a postvaccine world. Here are some highlights: 71% of consumers are willing to receive a COVID-19 vaccine A majority of consumers indicate a low level of willingness to engage in normal activities even after they’ve […]