Why Video is So Important for Marketing & Communication Today

March 19, 2021.Reading time 11 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer – Multimedia Producer. Most know that YouTube is owned by Google. However, most don’t know that YouTube, with its 2.3 billion users worldwide, is the second largest search engine on the planet. Not Yahoo, Bing, DuckDuckGo, etc… 79 percent of Internet users have their own YouTube […]

3 Brilliant Examples of Brand Storytelling You May Have Missed

February 3, 2021.Reading time 1 minute.

By Jessica Gioglio & Ekaterina Walter. We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the […]

8 Top Findings in Gartner CMO Spend Survey 2020-2021

August 8, 2020.Reading time 2 minutes.

By Rama Ramaswami. Despite budget limitations, CMOs expect to fuel growth by marketing to existing customers and boosting brand strength. Marketers snapped into survival mode after the COVID-19 pandemic broke out. They launched crisis-related communications to customers, canceled or delayed campaign launches, reduced contractor head count and halted long-term projects. Five months on, however, their […]

Content Marketing Starts with Storytelling – It Doesn’t End There

July 15, 2020.Reading time 8 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer. Most in business are starting to hear or know about #ContentMarketing. Here’s how it really works. Content is created for your business, usually stories, articles, tips, case studies, webinars, videos, and more (yes, we’ve identified more than 40 content types!) to help Google searchers learn or […]

The Content Creative Process that Delivers a Larger Audience

May 24, 2020.Reading time 5 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer, Multimedia Producer. Most 8 year-olds learn how to write, draw, and paint by grabbing a piece of blank paper and just get started. Not me. I grew up in Italy and in 3rd grade I found out how Michelangelo and Leonardo da Vinci started a creative […]

Icom Magic for Amangiri

March 21, 2020.Reading time 6 minutes.

By: R. Michael Brown, Freelance Writer, Special to Icom-America News To say that the new magnificent Amangiri resort in Southern Utah is isolated is an understatement. Your car is not allowed. They pick you up from the nearest small airport in one of the BMWs in their fleet. Your cellphone won’t work. The property is […]