Brand Identity – Sometimes It’s Good to Show How the Sausage is Made…

R. Michael Brown's alter ego: August Ivey, outlaw country music performer. Brand - How Sausage is Made

Consumers today are skeptical. They’ve been marketed to their entire lives. They don’t trust perfection. They trust honesty. They trust transparency. They trust brands that are willing to show the process, not just the polished result.

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AI Dillema – Is It Real or Fake?

AI Fake vs. Real

At this point in the content world, so much is fake and nearly impossible to determine if the content we’re looking at is real or not. What to do?

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Capturing Customer Attention During a Crisis News Cycle

News Crisis Headlines Collage

When global crises dominate headlines—such as war or geopolitical conflict—consumer attention shifts from buying to processing uncertainty. For businesses, the challenge isn’t whether to market, but how to do so responsibly and effectively.

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Entrepreneurs: Stop Renting Attention – Start Owning Customers

Entrepreneur Owning Audience

Most entrepreneurs are building businesses they don’t actually control. Number 1 marketing tip today: Build and own your audience.

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Brand Storytelling & Journalism LinkedIn Group Reaches 12,000 Members!

Brand Storytelling & Journalism LinkedIn Group Reaches 12,000 Members!

Started in 2010, this LinkedIn Group has grown steadily. Group founder is R. Michael Brown.

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TRENDS: What’s Changing in Brand Growth 2025-2026

Trends 2025-2026 - Stories work better than facts.

Stories work better than facts. That one statement should stop you mid-scroll. Because for brands trying to grow amid noise, that’s not just interesting — it’s urgent.

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