8 Top Findings in Gartner CMO Spend Survey 2020-2021

August 8, 2020.Reading time 2 minutes.

By Rama Ramaswami. Despite budget limitations, CMOs expect to fuel growth by marketing to existing customers and boosting brand strength. Marketers snapped into survival mode after the COVID-19 pandemic broke out. They launched crisis-related communications to customers, canceled or delayed campaign launches, reduced contractor head count and halted long-term projects. Five months on, however, their […]

Content Marketing Starts with Storytelling – It Doesn’t End There

July 15, 2020.Reading time 8 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer. Most in business are starting to hear or know about #ContentMarketing. Here’s how it really works. Content is created for your business, usually stories, articles, tips, case studies, webinars, videos, and more (yes, we’ve identified more than 40 content types!) to help Google searchers learn or […]

The Content Creative Process that Delivers a Larger Audience

May 24, 2020.Reading time 5 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer, Multimedia Producer. Most 8 year-olds learn how to write, draw, and paint by grabbing a piece of blank paper and just get started. Not me. I grew up in Italy and in 3rd grade I found out how Michelangelo and Leonardo da Vinci started a creative […]

Icom Magic for Amangiri

March 21, 2020.Reading time 6 minutes.

By: R. Michael Brown, Freelance Writer, Special to Icom-America News To say that the new magnificent Amangiri resort in Southern Utah is isolated is an understatement. Your car is not allowed. They pick you up from the nearest small airport in one of the BMWs in their fleet. Your cellphone won’t work. The property is […]

10 Smart Hotel Marketing Strategies to Increase Bookings | WordStream

July 1, 2019.Reading time 1 minute.

By Margot Whitney. There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find myself choosing Airbnb over hotel stays when traveling for leisure. Why? It’s often more affordable, feels less sterile, and can offer unique […]

Video News Taking Over Social Media

June 27, 2018.Reading time 2 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer At the Palm Beach Civic Association, where I was the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach. Because of social media, it became wildly successful. We received between 8,200 and 12,000 views a week. That’s right, […]