Category: Brand Storytelling

The Most Famous Company You’ve Never Heard Of

.Reading time 14 minutes.
Technology that IBM invented and you use today

I’ve spent three years asking college students one question about IBM. More than 95% give the same answer, and it should worry the company.

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Five Tech Revolutions. Everybody Doubted Them. Then They Took Over.

.Reading time 18 minutes.
Five Tech Revolutions

Technology has a funny way of showing up uninvited, rearranging the furniture, and putting the office and industries into a panic. I’ve watched it happen five times: Personal computer, Cellphone, Internet and Web, Social media, Artificial intelligence

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Brand Identity – Sometimes It’s Good to Show How the Sausage is Made…

.Reading time 21 minutes.
R. Michael Brown's alter ego: August Ivey, outlaw country music performer. Brand - How Sausage is Made

Consumers today are skeptical. They’ve been marketed to their entire lives. They don’t trust perfection. They trust honesty. They trust transparency. They trust brands that are willing to show the process, not just the polished result.

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AI Dilemma – Is It Real or Fake?

.Reading time 26 minutes.
AI Fake vs. Real

At this point in the content world, so much is fake and nearly impossible to determine if the content we’re looking at is real or not. What to do?

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Entrepreneurs: Stop Renting Attention – Start Owning Customers

.Reading time 4 minutes.
Entrepreneur Owning Audience

Most entrepreneurs are building businesses they don’t actually control. Number 1 marketing tip today: Build and own your audience.

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Brand Storytelling & Journalism LinkedIn Group Reaches 12,000 Members!

.Reading time less than 1 minute.
Brand Storytelling & Journalism LinkedIn Group Reaches 12,000 Members!

Started in 2010, this LinkedIn Group has grown steadily. Group founder is R. Michael Brown.

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