Why Video is So Important for Marketing & Communication Today

March 19, 2021.Reading time 11 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer – Multimedia Producer. Most know that YouTube is owned by Google. However, most don’t know that YouTube, with its 2.3 billion users worldwide, is the second largest search engine on the planet. Not Yahoo, Bing, DuckDuckGo, etc… 79 percent of Internet users have their own YouTube […]

You Are the Media

March 1, 2021.Reading time 2 minutes.

By R. Michael Brown, Marketing Consultant, Freelance Writer, Multimedia Producer. Your business can now have a voice with brand storytelling. Don’t hope and wait for the press to pick your story. Be the press. Be the broadcaster. With YouTube and social media, you are now the media. Let me help you be your brand voice. […]

3 Brilliant Examples of Brand Storytelling You May Have Missed

February 3, 2021.Reading time 1 minute.

By Jessica Gioglio & Ekaterina Walter. We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the […]

8 Top Findings in Gartner CMO Spend Survey 2020-2021

August 8, 2020.Reading time 2 minutes.

By Rama Ramaswami. Despite budget limitations, CMOs expect to fuel growth by marketing to existing customers and boosting brand strength. Marketers snapped into survival mode after the COVID-19 pandemic broke out. They launched crisis-related communications to customers, canceled or delayed campaign launches, reduced contractor head count and halted long-term projects. Five months on, however, their […]

How Does Your Brand Purpose Stand Up?

August 7, 2020.Reading time 2 minutes.

By Scott Goodson & Chip Walker. Introducing the Purpose Power Index, the world’s first empirical study of purpose-based brands with 17,500 responses.

Marketing Strategy for Today

June 20, 2020.Reading time 2 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer If you’re not using #video in your #MarketingStrategy today, you are lost in the maze of #EveryoneElse. Nobody will notice you. To win you must #StandOut! Here at RMichaelBrown.com we are forever amazed how many organizations aren’t using video as the leading media type in their […]