How Does Your Brand Purpose Stand Up?
By Scott Goodson & Chip Walker. Introducing the Purpose Power Index, the world’s first empirical study of purpose-based brands with 17,500 responses.
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Marketing Strategy for Today
By R. Michael Brown, Marketing Consultant & Freelance Writer If you’re not using #video in your #MarketingStrategy today, you are lost in the maze of #EveryoneElse. Nobody will notice you. To win you must #StandOut! Here at RMichaelBrown.com we are forever amazed how many organizations aren’t using video as the leading media type in their […]
Read MoreThe Content Creative Process that Delivers a Larger Audience
By R. Michael Brown, Marketing Consultant & Freelance Writer, Multimedia Producer. Most 8 year-olds learn how to write, draw, and paint by grabbing a piece of blank paper and just get started. Not me. I grew up in Italy and in 3rd grade I found out how Michelangelo and Leonardo da Vinci started a creative […]
Read MoreIcom Magic for Amangiri
By: R. Michael Brown, Freelance Writer, Special to Icom-America News To say that the new magnificent Amangiri resort in Southern Utah is isolated is an understatement. Your car is not allowed. They pick you up from the nearest small airport in one of the BMWs in their fleet. Your cellphone won’t work. The property is […]
Read MoreHow to Find and Tell Great Stories From Within Your Organization – PR Daily
By Jim Ylisela With the dwindling existence of local beat reporters, how are you working to break your own stories and stay in the news? The news media world has changed radically. You’re receiving fewer calls from longtime journalists you’ve built relationships with, and your media distribution list has withered. Yet your bosses are still […]
Read MoreBig Hit: Civic Association 75th-Year Multimedia History Project
By R. Michael Brown, Marketing Consultant, Freelance Writer & Multimedia Producer. We completed the 75 Year Anniversary History multimedia project at the Palm Beach Civic Association and showed it at the association’s Annual Meeting at the Flagler Museum in the Town of Palm Beach. It was a big hit and continues to get rave reviews! […]
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