Content marketing is all the rage now. The big questions are, what content, where, and at what stage of the customer buying funnel? So I came up with a Content Marketing and Customer Journey Funnel infographic to help clients and content producers know the content marketing roadmap to success.
When so many are trying to make viral posts or become Web or YouTube stars with content marketing, the fundamentals of headline writing have been lost in the rush to be (in)famous. Here are five essentials that will help you create better headlines.
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By R. Michael Brown Congratulations for topping 8,000 members today in the Brand Storytelling LinkedIn Group I founded. Join Us! Learn from brand storytellers all over the world. The latest posts include the growing trend in how to tell stories instead of straight marketing, content marketing examples, consumer psychology and how they respond better to […]