Category: Social Media

Swipe, Cliffhanger, Buy: Why Brands are Betting on Micro-Dramas

.Reading time 8 minutes.
Micro-Dramas

Ads used to interrupt the story. Now they are the story. Micro-dramas are vertical, soap-style series with one- to two-minute episodes built on betrayal, secret billionaires and cliffhangers.

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Five Tech Revolutions. Everybody Doubted Them. Then They Took Over.

.Reading time 18 minutes.
Five Tech Revolutions

Technology has a funny way of showing up uninvited, rearranging the furniture, and putting the office and industries into a panic. I’ve watched it happen five times: Personal computer, Cellphone, Internet and Web, Social media, Artificial intelligence

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AI Dilemma – Is It Real or Fake?

.Reading time 26 minutes.
AI Fake vs. Real

At this point in the content world, so much is fake and nearly impossible to determine if the content we’re looking at is real or not. What to do?

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Entrepreneurs: Stop Renting Attention – Start Owning Customers

.Reading time 4 minutes.
Entrepreneur Owning Audience

Most entrepreneurs are building businesses they don’t actually control. Number 1 marketing tip today: Build and own your audience.

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Brand Storytelling & Journalism LinkedIn Group Reaches 12,000 Members!

.Reading time less than 1 minute.
Brand Storytelling & Journalism LinkedIn Group Reaches 12,000 Members!

Started in 2010, this LinkedIn Group has grown steadily. Group founder is R. Michael Brown.

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I Turn Your Brand into Stories that Sell

.Reading time 7 minutes.
Web and Social brand story B2C

Prospects are looking for something to seize their attention and trying to keep up with changes – everywhere. Brand stories sell. See how.

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