Category: Social Media

R. Michael Brown Interview on Brand Journalism and More…

November 12, 2013.Reading time less than 1 minute.

R. Michael Brown interviewed by Dennis Washington of Cross Digital on Brand Journalism, Native Advertising, how to set up an online newsroom, and more.     Subjects Covered: Brand Journalism Content Marketing International Marketing Marketing Measurement Public Relations Social Media Click the Video Below to See the Interview [32 min.]  

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The Lessons Brands Can Learn from Today’s Newsroom

August 2, 2013.Reading time 1 minute.

Let Brown Ltd. help you make your own Online Newsroom: There are clear lessons to be learned from the transformations that have been taking place in news for brands, marketers and agencies looking to master digital storytelling. While there is no doubt the news industry is undergoing a painful transition, the future of news has […]

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Brownie Bytes

May 2, 2013.Reading time less than 1 minute.

Folks are liking my Brownie Bytes on social media so it’s time to start keeping them on my website. Check in often. I’ll update regularly. Here’s the latest: Brownie Byte: “How to create advertising that sells” – David Ogilvy. Written a long time ago but still true today. Instead of “ads”, substitute “content.” The core […]

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Does Email and Social Media Marketing Work?

January 2, 2012.Reading time 1 minute.

Launching a major good event announcement on a Friday evening, one week before Christmas, is one of the worst times and I would never recommend it.  That’s normally when you announce bad news. However, when an executive committee says do it, there is no choice.  The proposed event keynote speaker just said yes.  It was […]

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Let That Old Marketing Method Go – Marketing 2.1 is the Answer

April 15, 2011.Reading time 3 minutes.

Businesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences. They need to let go. Gone is the time when you could rely on your business doing a simple advertising and PR mix, based on placing ads and working with reporters to get your message out. It used […]

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Brand Storytelling Works

September 15, 2010.Reading time less than 1 minute.

Brand storytelling, sometimes called brand journalism, works for corporate brands, non-profits, products, services, etc. People want information, both good and bad, and they remember it if it’s told to them as a story. News organizations focus on conflict and bad news. “There is a lot more information that is relevant and interesting to readers and […]

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