The Most Famous Company You’ve Never Heard Of

September 25, 2026.Reading time 14 minutes.

I’ve spent three years asking college students one question about IBM. More than 95% give the same answer, and it should worry the company.

Brand Identity – Sometimes It’s Good to Show How the Sausage is Made…

June 19, 2026.Reading time 21 minutes.

Consumers today are skeptical. They’ve been marketed to their entire lives. They don’t trust perfection. They trust honesty. They trust transparency. They trust brands that are willing to show the process, not just the polished result.

AI Dilemma – Is It Real or Fake?

May 20, 2026.Reading time 26 minutes.

At this point in the content world, so much is fake and nearly impossible to determine if the content we’re looking at is real or not. What to do?

Capturing Customer Attention During a Crisis News Cycle

March 21, 2026.Reading time 6 minutes.

When global crises dominate headlines—such as war or geopolitical conflict—consumer attention shifts from buying to processing uncertainty. For businesses, the challenge isn’t whether to market, but how to do so responsibly and effectively.