Step 3: Produce the Content

May 17, 2025.Reading time 5 minutes.

Now that your Editorial Calendar is in place and your content ideas are mapped out, it’s time to move into the heart of your content marketing strategy: production.

Your Customer’s Journey Is a Pinball Game—Is Your Brand Lighting Up the Board?

May 13, 2025.Reading time 4 minutes.

Welcome to the new reality of the customer journey, a wild, unpredictable pinball machine where your prospects bounce all over. You can’t control the customer’s path anymore, but you can meet them where they are.

Persuasion that Works: Hit the Heart – Then Hit Replay

May 9, 2025.Reading time 5 minutes.

Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

Sometimes You Just Need a Really Big Cup of Coffee

May 4, 2025.Reading time 2 minutes.

Need to persuade? Need marketing or premium ghostwriting / producing this summer?

Product Features vs. Benefits

March 27, 2025.Reading time less than 1 minute.

Folks connect with emotions, not products or services.

STEP 2: Develop an Editorial Calendar

March 25, 2025.Reading time 3 minutes.

Once you have a list of content ideas, the next step is to organize those ideas into a plan – develop an editorial calendar. Excerpt from New eBook – You Are the Media Now: 8-Step Content Marketing System to Boost Sales.