Communication, Public Relations & Marketing Consulting
Whether you need a full communication strategy or a simple word-jammer to crank out great copy, hire Mike to make it happen. He has over 30 years experience creating content in all media and he can do it for you. Articles, webcopy, news releases, email newsletters, advertising, content marketing, social media, books, video, speeches, PowerPoint […]
Read MoreFolks are liking my Brownie Bytes on social media so it’s time to start keeping them on my website. Check in often. I’ll update regularly. Here’s the latest: Brownie Byte: “How to create advertising that sells” – David Ogilvy. Written a long time ago but still true today. Instead of “ads”, substitute “content.” The core […]
Read MoreBusinesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences. They need to let go. Gone is the time when you could rely on your business doing a simple advertising and PR mix, based on placing ads and working with reporters to get your message out. It used […]
Read MoreNinty percent of advertising agencies and in-house marketing departments “guess” about what ad channels to use and what creative works. “Guessing is a huge waste of money.” said Mike Brown of Brown Ltd. “Using a measurement system is a bit of up-front work but saves the marketing budget for more strategic and tactical moves for the […]
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