Category: Advertising

Memorial Day Cookouts to Remember

.Reading time 3 minutes.
Mike's Bar and Grill glass

Memorial Day is a time to remember our fallen. Many use this weekend as an official start to Summer with a cookout.

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Step 3: Produce the Content

.Reading time 5 minutes.
Step 3: Produce the Content from You Are the Media Now Thumbnail

Now that your Editorial Calendar is in place and your content ideas are mapped out, it’s time to move into the heart of your content marketing strategy: production.

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Your Customer’s Journey Is a Pinball Game—Is Your Brand Lighting Up the Board?

.Reading time 4 minutes.
Pinball Customer Journey

Welcome to the new reality of the customer journey, a wild, unpredictable pinball machine where your prospects bounce all over. You can’t control the customer’s path anymore, but you can meet them where they are.

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Persuasion that Works: Hit the Heart – Then Hit Replay

.Reading time 5 minutes.
Don't check your heart at the door.

Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

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Sometimes You Just Need a Really Big Cup of Coffee

.Reading time 2 minutes.
Need marketing or premium ghostwriting / producing this Summer?

Need to persuade? Need marketing or premium ghostwriting / producing this summer?

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Product Features vs. Benefits

.Reading time less than 1 minute.
emotional connection

Folks connect with emotions, not products or services.

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