Sometimes You Just Need a Really Big Cup of Coffee

May 4, 2025.Reading time 2 minutes.

Need to persuade? Need marketing or premium ghostwriting / producing this summer?

Product Features vs. Benefits

March 27, 2025.Reading time less than 1 minute.

Folks connect with emotions, not products or services.

STEP 2: Develop an Editorial Calendar

March 25, 2025.Reading time 3 minutes.

Once you have a list of content ideas, the next step is to organize those ideas into a plan – develop an editorial calendar. Excerpt from New eBook – You Are the Media Now: 8-Step Content Marketing System to Boost Sales.

Local Marketing – Shopping | Business Works

March 21, 2025.Reading time 5 minutes.

A surprising revelation from The Local Lift report, conducted by Locality and The Harris Poll in November 2024, highlights a critical pitfall most businesses overlook: authenticity is non-negotiable in marketing.

Impact Copywriting that Converts

February 18, 2025.Reading time 4 minutes.

Advertising is an uninvited guest into the lives of those it touches. Impact copywriting is used to get attention.

The Gary Vee Playbook: Why Content Marketing Wins Hearts (and Sales)

February 15, 2025.Reading time 3 minutes.

Gary Vee provides actionable insights why content marketing wins hearts and sales for businesses and creators – to understand and leverage underpriced attention, produce strategic content, and utilize contemporary advertising platforms to foster brand growth.