Product Features vs. Benefits

March 27, 2025.Reading time less than 1 minute.

Folks connect with emotions, not products or services.

STEP 2: Develop an Editorial Calendar

March 25, 2025.Reading time 3 minutes.

Once you have a list of content ideas, the next step is to organize those ideas into a plan – develop an editorial calendar. Excerpt from New eBook – You Are the Media Now: 8-Step Content Marketing System to Boost Sales.

Local Marketing – Shopping | Business Works

March 21, 2025.Reading time 5 minutes.

A surprising revelation from The Local Lift report, conducted by Locality and The Harris Poll in November 2024, highlights a critical pitfall most businesses overlook: authenticity is non-negotiable in marketing.

Impact Copywriting that Converts

February 18, 2025.Reading time 4 minutes.

Advertising is an uninvited guest into the lives of those it touches. Impact copywriting is used to get attention.

The Gary Vee Playbook: Why Content Marketing Wins Hearts (and Sales)

February 15, 2025.Reading time 3 minutes.

Gary Vee provides actionable insights why content marketing wins hearts and sales for businesses and creators – to understand and leverage underpriced attention, produce strategic content, and utilize contemporary advertising platforms to foster brand growth.

Top 10 Ways to Use AI for Marketing Today

December 9, 2024.Reading time 11 minutes.

Artificial intelligence (AI) is creating change in marketing with 62% of professionals deeming it essential to their strategies [Synthesia]. Notably, AI-driven marketing campaigns have achieved up to a 50% increase in conversion rates [AI Strategems].