Advertising is an uninvited guest into the lives of those it touches. Impact copywriting is used to get attention.
So, how do copywriters break through the noise of life everyday? Here are some formulas they follow.
The copywriting formula that I use, and isn’t on the list above, was developed by James Patterson. The bestselling author started out as a copywriter and became the CEO of ad agency J. Walter Thompson:
SS – show them something Surprising and then something Smart.
Example from J. Walter Thompson
“No More Nightmares.”
“Wet diapers don’t just hamper a child’s sleep. It’s also a nightmarish experience for the parents.”
Anyone with new babies can relate. The nightmare is real for all involved (image above). The campaign in Asia was very successful.
Copywriting by R. Michael Brown
If you need copy that has impact, contact us right now. I don’t use simple formulas. My research into your customers, buyer personas, brand, and offerings is the secret to winning new business. I write for impact AND conversions.
Go to my Portfolios to see how I do it: MULTIMEDIA WRITING
Bio
R. Michael Brown is a web, broadcast, and print editor and journalist AND a copywriter for marketing and advertising. He’s a published author and his portfolio shows examples of content that was created by Mike as the hands-on news reporter and editor and copywriter for his integrated marketing, communication, and public relations plans and campaigns – and as a premium ghostwriter on projects.
He specializes in topics that impact people, businesses, education, and governments. In addition he is a master brand storyteller and content marketer for these markets:
- Tech
- Healthcare
- Science
- Engineering
- Environment
- Real Estate and Builders
- Architecture and Construction
- Art
- Retail
- Government and Public Policy
- Universities
- Nonprofits
His journalism work has been published in international, national, and local magazines and newspapers – and broadcast on major networks like NBC, ABC, Discovery Channel, and local TV affiliates. His marketing has helped Fortune 50 companies as well as small organizations.
