Marketing Strategy in a Post Vaccine World

COVID-19 Vaccine Vials. R. Michael Brown Marketing Consultant

Gartner has released a helpful report on a consumer survey they conducted on how brands should go cautiously forward in a postvaccine world. Here are some highlights: 71% of consumers are willing to receive a COVID-19 vaccine A majority of consumers indicate a low level of willingness to engage in normal activities even after they’ve […]

Read More

Leo Art Creations Launched!

Leo Art Creations Coverpage

Today, R. Michael Brown Communication Consulting is proud to announce the launch of his latest client Leo Art Creations. Mike created Leo’s website, social media, this video below, and is implementing a marketing plan for this new exciting artist and brand. Leo offers original painting of Pet Portraits, Landscapes, Specials, and Photography. Check out her […]

Read More

Why Video is So Important for Marketing & Communication Today

YouTube on a phone. R. Michael Brown Multimedia Producer

By R. Michael Brown, Marketing Consultant & Freelance Writer – Multimedia Producer. Most know that YouTube is owned by Google. However, most don’t know that YouTube, with its 2.3 billion users worldwide, is the second largest search engine on the planet. Not Yahoo, Bing, DuckDuckGo, etc… 79 percent of Internet users have their own YouTube […]

Read More

You Are the Media

The emotional power of brand storytelling

By R. Michael Brown, Marketing Consultant, Freelance Writer, Multimedia Producer. Your business can now have a voice with brand storytelling. Don’t hope and wait for the press to pick your story. Be the press. Be the broadcaster. With YouTube and social media, you are now the media. Let me help you be your brand voice. […]

Read More

3 Brilliant Examples of Brand Storytelling You May Have Missed

Land Rover Brand Storytelling Content Marketing

By Jessica Gioglio & Ekaterina Walter. We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the […]

Read More

8 Top Findings in Gartner CMO Spend Survey 2020-2021

Gartner logo promoting R. Michael Brown freelance writer in Palm Beach

By Rama Ramaswami. Despite budget limitations, CMOs expect to fuel growth by marketing to existing customers and boosting brand strength. Marketers snapped into survival mode after the COVID-19 pandemic broke out. They launched crisis-related communications to customers, canceled or delayed campaign launches, reduced contractor head count and halted long-term projects. Five months on, however, their […]

Read More