Turn Your Story Into a Sales Engine
Most brands talk. Few tell stories that move people to act. I architect story systems that connect emotion to conversion — so your marketing finally performs.
Clarify Your Message
We uncover your audience pain points, define your brand archetype, and craft a message that lands emotionally and strategically.
Build a Story System
From pillars to scripts, we create a reusable narrative engine for video, social, email, and sales that stays on voice.
Drive Measurable Growth
Funnels, automation, and analytics turn stories into revenue: lower CPL, faster lead velocity, higher conversion.
The Story System™ in 4 Phases
1) Origin
- Audience research & pain map
- Brand archetype & positioning
- Competitive narrative audit
2) Voice
- Message framework & story pillars
- Signature hooks & proof points
- AI-tuned brand voice guide
3) Motion
- 90-day content plan (video, social, email, blog)
- Production of core assets & templates
- Distribution & channel strategy
4) Conversion
- Story-led funnel & lead nurture
- Automation & CRM integration
- Analytics dashboard & iteration
What You Get
Strategy & Messaging
- Brand narrative framework + Content Calendar
- Message matrix for cohorts: headlines, claims, objections
- Brand archetype w/ voice & tone guide for team + AI
Content & Assets
- Video scripts + social post system
- Email welcome + nurture sequence
- Landing page copy & design blocks
Funnel & Automation
- Lead magnet + opt-in
- CRM integration [ex: Hubspot]
- Reporting dashboard with KPIs
Training & Handoff
- Content ops playbook
- On-camera + storytelling coaching
- Review cycles + 30-day optimization
Packages & Pricing
StorySprint™
Fast strategic clarity in two weeks.
- 2 x 90-min strategy sessions
- Message framework + story pillars
- 90-day content outline
- 1 landing page wire + copy
Story System Retainer
Ongoing content, funnels, analytics.
- Quarterly content production
- Funnel build + nurture email
- Dashboard + KPI reviews
- Quarterly growth experiments
Fractional CMO (Story)
Lead your story & growth team.
- Exec-level strategy & leadership
- Team coaching & enablement
- Partner/vendor orchestration
- Board-ready reporting
Pricing varies by scope, speed, and asset count. Nonprofit & community org discounts available.
Proof & Possibility
Real Estate Brand Relaunch
Neighborhood storytelling series cut costs by 50% and doubled prospects in less than a year.
Software Company SaaS Positioning
Shifted from features to benefits with multimedia content; increased followers by 1,400% and web traffic by 26%.
Construction Company Rebrand
Rebranded from residential to commercial using Story System multimedia content; increased sales by 367%.
Nonprofit Rebrand
Story-led campaign increased Board of Directors and donations 41% in 6 months via news website, narrative landing pages, and social media.
Full case studies available on request and during your strategy call.
About R. Michael Brown
Journalist-turned-storyteller… Marketing & communications executive. I build systems that make stories scale — across video, web, social, and sales. Clients hire me when they need emotional clarity, disciplined execution, and growth they can measure.
- Decades in integrated marketing & media
- Executive comms, brand storytelling, and community growth
- AI-enhanced content creation & automation
FAQ
- How fast can we start?
- StorySprint projects typically begin within 1–2 weeks. Retainers and Fractional CMO start dates are scheduled during the consult.
- Do you work with small teams or startups?
- Yes. I offer flexible scopes and phased roadmaps to meet teams where they are — without sacrificing quality.
- What does success look like?
- Clear message, consistent content, and measurable lift: engagement, conversion rate, lead velocity, and customer lifetime value.
- Can you help our internal team run the system?
- Absolutely. I provide playbooks, training, and AI voice tuning so your team can execute confidently.
Let’s Build Your Story System
Book a 20-minute Story System consult. If we’re a fit, we’ll map your growth arc and next steps.
Prefer email? Mike@RMichaelBrown.com
