Marketing Strategy in a Post Vaccine World

COVID-19 Vaccine Vials. R. Michael Brown Marketing Consultant

Gartner has released a helpful report on a consumer survey they conducted on how brands should go cautiously forward in a postvaccine world. Here are some highlights: 71% of consumers are willing to receive a COVID-19 vaccine A majority of consumers indicate a low level of willingness to engage in normal activities even after they’ve […]

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Leo Art Creations Launched!

Leo Art Creations Coverpage

Today, R. Michael Brown Communication Consulting is proud to announce the launch of his latest client Leo Art Creations. Mike created Leo’s website, social media, this video below, and is implementing a marketing plan for this new exciting artist and brand. Leo offers original painting of Pet Portraits, Landscapes, Specials, and Photography. Check out her […]

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3 Brilliant Examples of Brand Storytelling You May Have Missed

Land Rover Brand Storytelling Content Marketing

By Jessica Gioglio & Ekaterina Walter. We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the […]

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8 Top Findings in Gartner CMO Spend Survey 2020-2021

Gartner logo promoting R. Michael Brown freelance writer in Palm Beach

By Rama Ramaswami. Despite budget limitations, CMOs expect to fuel growth by marketing to existing customers and boosting brand strength. Marketers snapped into survival mode after the COVID-19 pandemic broke out. They launched crisis-related communications to customers, canceled or delayed campaign launches, reduced contractor head count and halted long-term projects. Five months on, however, their […]

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Gartner Predicts 2019: In Search of Balance in Marketing

Advice for Businesses. R. Michael Brown Communication Consulting

By Chris Pemberton Equilibrium is the name of the marketing game in 2019. Consumers seek greater convenience and constant connection with everything and everybody and, as a result, embrace voice interfaces and bite-sized videos. Yet consumers and legislators demand more privacy and better data stewardship due to companies’ overreach and missteps. This moving target of […]

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