The Most Famous Company You’ve Never Heard Of

September 25, 2026.Reading time 14 minutes.

I’ve spent three years asking college students one question about IBM. More than 95% give the same answer, and it should worry the company.

The Future of Work Is Already Here – and It Wants Your Desk

July 27, 2026.Reading time 26 minutes.

For decades, Americans were told that robots were coming for their jobs. We pictured shiny metal workers marching into factories, grabbing welding torches, and sending everybody else to the unemployment line. But that’s not quite what happened. The robot didn’t kick down the factory door. It slid into the assembly line.

Five Tech Revolutions. Everybody Doubted Them. Then They Took Over.

July 27, 2026.Reading time 18 minutes.

Technology has a funny way of showing up uninvited, rearranging the furniture, and putting the office and industries into a panic. I’ve watched it happen five times: Personal computer, Cellphone, Internet and Web, Social media, Artificial intelligence

Brand Identity – Sometimes It’s Good to Show How the Sausage is Made…

June 19, 2026.Reading time 21 minutes.

Consumers today are skeptical. They’ve been marketed to their entire lives. They don’t trust perfection. They trust honesty. They trust transparency. They trust brands that are willing to show the process, not just the polished result.