Capturing Customer Attention During a Crisis News Cycle

News Crisis Headlines Collage

When global crises dominate headlines—such as war or geopolitical conflict—consumer attention shifts from buying to processing uncertainty. For businesses, the challenge isn’t whether to market, but how to do so responsibly and effectively.

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Entrepreneurs: Stop Renting Attention – Start Owning Customers

Entrepreneur Owning Audience

Most entrepreneurs are building businesses they don’t actually control. Number 1 marketing tip today: Build and own your audience.

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Brand Storytelling & Journalism LinkedIn Group Reaches 12,000 Members!

Brand Storytelling & Journalism LinkedIn Group Reaches 12,000 Members!

Started in 2010, this LinkedIn Group has grown steadily. Group founder is R. Michael Brown.

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I Turn Your Brand into Stories that Sell

Web and Social brand story B2C

Prospects are looking for something to seize their attention and trying to keep up with changes – everywhere. Brand stories sell. See how.

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Your Story Isn’t What Your Company Does – It’s What People Feel

Teamwork usually connects emotionally. It's what people feel that matters.

Every brand has a story. Most never tell it right. In today’s crowded market, a “good story” isn’t enough. Your message must land emotionally — not just intellectually. It’s about what people feel.

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Augmented Storytelling: Where Human Imagination Meets AI

AI Content creator augmented storytelling

Artificial intelligence (AI) isn’t replacing marketers and copywriters—it’s amplifying creators who understand AI, audiences, attention, story, systems, human patterns best practices, and psychology.

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