Brands Win in 2025 by Telling Messy, Honest Stories

Compelling brand stories are a must for content marketing.

Imperfection sells. “Brands and organizations have come to recognize that authenticity is the key to resonating with increasingly discerning and skeptical audiences.”

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New eBook – You Are the Media Now: 8-Step Content Marketing System to Boost Sales

You Are the Media Now

Run a Business? Be the Media! Learn content marketing with eBook “You Are the Media Now: 8-Step Content Marketing System to Boost Sales.” Only $3.

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Step 3: Produce the Content

Step 3: Produce the Content from You Are the Media Now Thumbnail

Now that your Editorial Calendar is in place and your content ideas are mapped out, it’s time to move into the heart of your content marketing strategy: production.

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Your Customer’s Journey Is a Pinball Game—Is Your Brand Lighting Up the Board?

Pinball Customer Journey

Welcome to the new reality of the customer journey, a wild, unpredictable pinball machine where your prospects bounce all over. You can’t control the customer’s path anymore, but you can meet them where they are.

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Persuasion that Works: Hit the Heart – Then Hit Replay

Don't check your heart at the door.

Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

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School’s Out for Summer!

Schools Out for Summer

Yes, teachers feel it too. Schools Out for Summer! Watch the video with the volume up so you can hear Alice Cooper’s iconic song.

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