Step 3: Produce the Content

May 17, 2025.Reading time 5 minutes.

Now that your Editorial Calendar is in place and your content ideas are mapped out, it’s time to move into the heart of your content marketing strategy: production.

Your Customer’s Journey Is a Pinball Game—Is Your Brand Lighting Up the Board?

May 13, 2025.Reading time 4 minutes.

Welcome to the new reality of the customer journey, a wild, unpredictable pinball machine where your prospects bounce all over. You can’t control the customer’s path anymore, but you can meet them where they are.

Persuasion that Works: Hit the Heart – Then Hit Replay

May 9, 2025.Reading time 5 minutes.

Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

School’s Out for Summer!

May 6, 2025.Reading time 2 minutes.

Yes, teachers feel it too. Schools Out for Summer! Watch the video with the volume up so you can hear Alice Cooper’s iconic song.

Sometimes You Just Need a Really Big Cup of Coffee

May 4, 2025.Reading time 2 minutes.

Need to persuade? Need marketing or premium ghostwriting / producing this summer?

Everyday Heroes and Leaders

April 8, 2025.Reading time 9 minutes.

A few years before the attack on 9/11, R. Michael Brown wrote and produced a 90 sec. spot that was the essence of what this Motorola Business & Government Division (now called Motorola Solutions) did for the wireless market including two-way radios, systems, and 911 systems.