A few years before the attack on 9/11, R. Michael Brown wrote and produced a 90 sec. spot that was the essence of what this Motorola Business & Government Division (now called Motorola Solutions) did for the wireless market including two-way radios, systems, and 911 systems.
At the time R. Michael Brown was the Motorola Marketing Communications Mgr./Writer-Multimedia Producer in Plantation, Florida and worked around the world producing content – some of which was on Discovery Channel and ABC Wide World of Sports.
- Project: Business and Government Brand Video
- Campaign Message: Help teammates work together, no matter where they are, no matter what information they need.
- Use: Shown at Motorola Board of Directors meeting, sales presentations, customer briefing centers, employee town halls, Motorola Museum, civic groups and government meetings.
- Results: A standing ovation everywhere it played.
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Content Portfolios: Multimedia Writing
Video Script: Everyday Heroes and Leaders
By R. Michael Brown, Writer | Producer
Music “The Voice of Soul” under. [LICENSED THRU KILLER TRACKS]
Open on the words on black screen and VO: they are not celebrities
Words on black screen and VO: not famous athletes
VO: They are… [PAUSE].
Words on black screen and VO: Heroes
Dissolve to CU building fire in New York. [FIRE-RESCUE VERTICAL MARKET]
Cut to wide shot high rise fire scene in New York.
Dissolve to CU of FDNY fireman on scene hanging out of window escaping smoke.
Dissolve to teacher in classroom with two students. [SCHOOL SAFETY VERTICAL MARKET]
Dissolve to teacher walking down outdoor hallway with student.
Dissolve to Sheriff on radio at Oklahoma City Bombing. [POLICE & PUBLIC SAFETY VERTICAL MARKETS]
Quick dissolve to another Sheriff deputy and Fire-Rescue member escorting running citizens from Oklahoma City Building Bomb site.
Words on black screen and VO: Leaders
Dissolve to conservation scientist on mobile radio hand mic looking up in Brazil Rainforest. [OUTDOOR & MISSION CRITICAL VERTICAL]
Dissolve to golden lion tamarin up in trees in Brazil.
Dissolve to conservation researcher talking on two-way radio in Brazil looking up.
Dissolve to wide shot at Asian construction workers with radios on site. [BUILDING & CONSTRUCTION VERTICAL]
Dissolve to CU US Army tanks in Iraq with operator on helmet headphones/mic [MILITARY VERTICAL]
VO: They are…
Words on black screen and VO: all around us
Dissolve to wide shot aircraft carrier loading elevator.
Dissolve to CU US Navy officers on bridge talking on two-way radio.
Dissolve to ECU officers.
VO: Everyday they… [PAUSE].
Quick dissolve to police officers walking/patrolling Chicago airport. [PUBLIC SAFETY & TRANSPORTATION VERTICAL]
…ECU mobile radio in dash with word overlay: protect
…WS police on patrol using two-way radio during riot with damaged storefronts in background.
…MS to ECU of infant being rescued by rescuers with word overlay: rescue
…CU manufacturing engineer talking on two-way radio at BMW plant with word overlay: invent [MANUFACTURING VERTICAL]
Cut to woman walking at interior BMW manufacturing floor with two-way radio unholster.
Dissolve to wide shot of exterior crane rotating at construction site with word overlay: build
Cut to crane operator talking on two-way radio.
Dissolve to hardhat construction workers talking on two-way radio at interior construction site. Word overlay: communicate
Dissolve to CU of EMS/fire-rescue man with shoulder-mount mic. [AMBULANCE & EMS VERTICAL]
VO: They help the way we live… [PAUSE].
Dissolve to medium over shoulder shot of teacher teaching two kids. VO: Possible
Quick dissolve to ECU of girl in classroom.
Dissolve to woman firefighter carrying helmet and gear at smoky exterior scene.
Dissolve to MS to CU of We Love Fire Fighters banner on side of building exterior – smoky foreground.
Dissolve to money shot of kids running out to greet their fire-fighter father coming home from fighting fire. Let run as other fire-fighter comes up to brush hug kneeling father with kids in his arms.
VO during embrace: We help them work together.
Dissolve to Motorola logo on black.
Bring music up with public safety two-way radio chatter.
Audio out and dissolve to black.
