Category Archives: Technology

Marketing Strategy for Today

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Steve Jobs Think Different IMG_3323 x600If you’re not using #video in your #MarketingStrategy today, you are lost in the maze of #EveryoneElse.

Nobody will notice you. To win you must #StandOut!

Here at RMichaelBrown.com we are forever amazed how many organizations aren’t using video as the leading media type in their content marketing strategy – on their website, social media, and as part of their email marketing and PR plan.

“It’s a very complicated and noisy world.  We’re not going to get a chance to get anyone to remember us,” said Steve Jobs, CEO of Apple. “No company is if they don’t show their core values.” The best way to SHOW it is with video.

#SteveJobs #ThinkDifferent / Crazy ones speech (with real subtitles) – YouTube #multimedia

Steve Jobs narrates first Think Different Apple Ad above. More true today.

Doing things that everyone else does anchors you in the middle of the pack.  Don’t believe me?  Watch the first Steve Jobs video above.

#Emotion is what drives attention. There simply is no other way to show #passion. Words on the screen take too long to read and aren’t driven by the most compelling part of video – music and the spoken word.

To learn more, contact Mike at Mike@RMichaelBrown.com

 

 

Gartner Predicts 2019: In Search of Balance in Marketing – Smarter With Gartner

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Balance in marketing calls for CMOs to effectively manage competing demands amidst changes to CX, analytics, Amazon’s expanding influence and more.
— Read on www.gartner.com/smarterwithgartner/gartner-predicts-2019-in-search-of-balance-in-marketing/

Courting an Amazing New Client

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Wild Florida Orchid 0001Looking forward to a major announcement in a few weeks concerning a new client.

The work involves launching them as a new multimedia broadcaster and publisher, and positioning them as the authority in their field.

The photo is a hint.

I’m so excited about the topic, the folks I’ll be working with, and the future success they will have – I’m ready to explode!

Stay tuned….

 

Brown Ltd. Launches New Online Flipboard Magazine: Marketing Works Today

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Marketing Works Today on Flipboard w=300

The magazine covers all aspects of marketing, PR, content marketing, brand journalism and more. Sources are the best the web has to offer. We do the research to aggregate the top news and best-practices that you can take action on right away.

The target audience includes business leaders, marketing, communication and PR pros, content marketers, and brand journalists.

Send us news and best practice tips to MikeBrown@BrownLtd.com  We’ll add it to the editorial calendar and post the best!

See it Now: Marketing Works Today

 

The Lessons Brands Can Learn from Today’s Newsroom

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Let Brown Ltd. help you make your own Online Newsroom:

There are clear lessons to be learned from the transformations that have been taking place in news for brands, marketers and agencies looking to master digital storytelling.

While there is no doubt the news industry is undergoing a painful transition, the future of news has never been more exciting for those who are brave enough to embrace it. What’s true for news can also be said of brand communications. The old models and structures are undergoing a difficult transition, but the future of brand communications is a bright (and powerful) one for those who set out to pioneer new ways to build brand relationships and trust in an open, collaborative and connected ecosystem.

Like journalists, progressive marketers now recognise that stories are co-creations, no longer exclusively theirs to tell. The brand story is a story told by many in a myriad of ways; the marketer is only one of these many voices, but like the journalist is in a position to shape and craft the story.

Read More (The Guardian)

Brand Journalism Stories for Icom-America

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Brand Journalism writer R. Michael Brown from Brown Ltd. continues to deliver cover stories for Icom-America.  

The latest are about government public safety mutual aid in Washington state, a community police program with over 10,000 volunteers in the country of Colombia, and he just completed a story about Jonathan Trappe and his recent record breaking cluster balloon flight over the English Channel.