Forget the old sales funnel you’ve been using. It’s dead! Welcome to the new reality of the customer journey, a wild, unpredictable pinball machine where your prospects bounce all over. You can’t control the customer’s path anymore, but you can meet them where they are. And to do that? You’ve got to be… everywhere.
Watch Out for Distractions – They’re After Your Prospect
Distractions rule in this game. The trick is to produce content so interesting for each platform, you don’t drop the customer down the losing pinball alleys.
Picture this: Your prospective customer starts on TikTok, vibing to a trendy video showcasing your product. They’re intrigued! The ball shoots over to Instagram, where they spot a stunning post with your brand’s hashtag. They tap to learn more. Next, on YouTube, watching a video you posted, showing how your product solves their problem. They’re hooked—but they’re not done yet.
Their ball ricochets to LinkedIn, where they see a thought-leadership article you shared, building trust with your expertise. Over to X, they catch a trending conversation about your brand—real customers raving about their experience. Then, they land on Facebook, where a targeted ad shows the product they’ve been eyeing. Oh, and don’t forget reviews! They check out what others are saying—your customer reviews seal the deal.
The trick is to produce interesting content for each platform so you don’t lose the customer down the losing pinball alley and make sure all social links lead to your website.
The pinball game continues when an email lands in their inbox—perfect timing! It’s a personalized offer from your email marketing campaign, nudging them closer. They bounce to your website, and with one final ding, they make the purchase. Sale made!
Holistic Content Marketing
This is holistic content marketing in action—surprising and attracting customers at every touchpoint: Pinballing from LinkedIn, X, TikTok, Facebook, Instagram, YouTube, reviews, and email. You’re not controlling the journey; you’re lighting up the board so they can’t help but find you.
Want to master this game? R. Michael Brown has your playbook. Check out his new eBook, You Are the Media Now: 8-Step Content Marketing System to Boost Your Sales. It’s your guide to winning in this pinball machine world. Grab it now at RMichaelBrown.com. Don’t lose those customers with the ball going down the pinball drain — start WINNING TODAY!!!
Need Content Marketing Help? Customer Success Stories? Contact Mike@RMichaelBrown.com
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