3 Brilliant Examples of Brand Storytelling You May Have Missed

Land Rover Brand Storytelling Content Marketing

By Jessica Gioglio & Ekaterina Walter. We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the […]

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8 Top Findings in Gartner CMO Spend Survey 2020-2021

Gartner logo promoting R. Michael Brown freelance writer in Palm Beach

By Rama Ramaswami. Despite budget limitations, CMOs expect to fuel growth by marketing to existing customers and boosting brand strength. Marketers snapped into survival mode after the COVID-19 pandemic broke out. They launched crisis-related communications to customers, canceled or delayed campaign launches, reduced contractor head count and halted long-term projects. Five months on, however, their […]

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Let That Old Marketing Method Go – Marketing 2.1 is the Answer

Businesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences. They need to let go. Gone is the time when you could rely on your business doing a simple advertising and PR mix, based on placing ads and working with reporters to get your message out. It used […]

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