Your Customer’s Journey Is a Pinball Game—Is Your Brand Lighting Up the Board?

May 13, 2025.Reading time 4 minutes.

Welcome to the new reality of the customer journey, a wild, unpredictable pinball machine where your prospects bounce all over. You can’t control the customer’s path anymore, but you can meet them where they are.

Persuasion that Works: Hit the Heart – Then Hit Replay

May 9, 2025.Reading time 5 minutes.

Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

School’s Out for Summer!

May 6, 2025.Reading time 2 minutes.

Yes, teachers feel it too. Schools Out for Summer! Watch the video with the volume up so you can hear Alice Cooper’s iconic song.

Sometimes You Just Need a Really Big Cup of Coffee

May 4, 2025.Reading time 2 minutes.

Need to persuade? Need marketing or premium ghostwriting / producing this summer?

Meet LDMs, the New (AI) Sheriff in Town

April 29, 2025.Reading time 13 minutes.

Thanks to ChatGPT and dozens of other chatbots built on foundation models, nearly everyone knows about large language models (LLMs). But what about large database models (LDMs)?

STEP 2: Develop an Editorial Calendar

March 25, 2025.Reading time 3 minutes.

Once you have a list of content ideas, the next step is to organize those ideas into a plan – develop an editorial calendar. Excerpt from New eBook – You Are the Media Now: 8-Step Content Marketing System to Boost Sales.