I Turn Your Brand into Stories that Sell

November 29, 2025.Reading time 7 minutes.

Prospects are looking for something to seize their attention and trying to keep up with changes – everywhere. Brand stories sell. See how.

Your Customer’s Journey Is a Pinball Game—Is Your Brand Lighting Up the Board?

May 13, 2025.Reading time 4 minutes.

Welcome to the new reality of the customer journey, a wild, unpredictable pinball machine where your prospects bounce all over. You can’t control the customer’s path anymore, but you can meet them where they are.

School’s Out for Summer!

May 6, 2025.Reading time 2 minutes.

Yes, teachers feel it too. Schools Out for Summer! Watch the video with the volume up so you can hear Alice Cooper’s iconic song.

Sometimes You Just Need a Really Big Cup of Coffee

May 4, 2025.Reading time 2 minutes.

Need to persuade? Need marketing or premium ghostwriting / producing this summer?

STEP 2: Develop an Editorial Calendar

March 25, 2025.Reading time 3 minutes.

Once you have a list of content ideas, the next step is to organize those ideas into a plan – develop an editorial calendar. Excerpt from New eBook – You Are the Media Now: 8-Step Content Marketing System to Boost Sales.

Top 10 Ways to Use AI for Marketing Today

December 9, 2024.Reading time 11 minutes.

Artificial intelligence (AI) is creating change in marketing with 62% of professionals deeming it essential to their strategies [Synthesia]. Notably, AI-driven marketing campaigns have achieved up to a 50% increase in conversion rates [AI Strategems].