Does Email and Social Media Marketing Work?

Launching a major good event announcement on a Friday evening, one week before Christmas, is one of the worst times and I would never recommend it.  That’s normally when you announce bad news. However, when an executive committee says do it, there is no choice.  The proposed event keynote speaker just said yes.  It was […]

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Let That Old Marketing Method Go – Marketing 2.1 is the Answer

Businesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences. They need to let go. Gone is the time when you could rely on your business doing a simple advertising and PR mix, based on placing ads and working with reporters to get your message out. It used […]

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Brand Storytelling Works

Brand storytelling, sometimes called brand journalism, works for corporate brands, non-profits, products, services, etc. People want information, both good and bad, and they remember it if it’s told to them as a story. News organizations focus on conflict and bad news. “There is a lot more information that is relevant and interesting to readers and […]

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R. Michael Brown LLC Is Featured on ActiveRain

A post by R. Michael Brown LLC was featured on ActiveRain: “How Will Technology Change Real Estate Sales & Marketing in the Future?” The post generated over 2,400 clickthurs in the first 48 hours and over 2,600 so far.  Email traffic, new prospects for clients, and 71 comments are strong indications that this is a […]

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