How Does Your Brand Purpose Stand Up?

August 7, 2020.Reading time 2 minutes.

By Scott Goodson & Chip Walker. Introducing the Purpose Power Index, the world’s first empirical study of purpose-based brands with 17,500 responses.

Courting an Amazing New Client

June 20, 2015.Reading time less than 1 minute.

Looking forward to a major announcement in a few weeks concerning a new client. The work involves launching them as a new multimedia broadcaster and publisher, and positioning them as the authority in their field. The photo is a hint. I’m so excited about the topic, the folks I’ll be working with, and the future […]

Professional Writing: Art or Business?

December 28, 2012.Reading time 2 minutes.

I was asked recently what it’s like to write for money. The motivation of the person that asked was, “Shouldn’t you write for the sake of art?” I’ve been a professional writer for over 20 years. My titles have changed but my job always involves writing, content producing, and editing for PR, marketing, advertising, books, […]

The Launch of TownOfPalmBeachProperty.com

November 26, 2011.Reading time 1 minute.

At Brown Ltd., we believe strongly in brand journalism. Story telling attracts more traffic and viewers than advertising. Plus the content is more memorable. News sells and the real estate market is digital, so that is the core of our strategy. We write and aggregate Palm Beach residential real estate news and international buyer news […]

Let That Old Marketing Method Go – Marketing 2.1 is the Answer

April 15, 2011.Reading time 3 minutes.

Businesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences. They need to let go. Gone is the time when you could rely on your business doing a simple advertising and PR mix, based on placing ads and working with reporters to get your message out. It used […]