Category Archives: Integrated Marketing

Gartner Predicts 2019: In Search of Balance in Marketing – Smarter With Gartner

Balance in marketing calls for CMOs to effectively manage competing demands amidst changes to CX, analytics, Amazon’s expanding influence and more.
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10 Smart Hotel Marketing Strategies to Increase Bookings | WordStream

The biggest challenge in hotel marketing is competition. How do you stand out from the sea of other hotels, not to mention options like Airbnb? We’ve got you covered with ten simple and effective hotel marketing and advertising strategies.
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Courting an Amazing New Client

Wild Florida Orchid 0001Looking forward to a major announcement in a few weeks concerning a new client.

The work involves launching them as a new multimedia broadcaster and publisher, and positioning them as the authority in their field.

The photo is a hint.

I’m so excited about the topic, the folks I’ll be working with, and the future success they will have – I’m ready to explode!

Stay tuned….


Opportunity! How Do You See It?

Opportunity Surf Tease

Go to my Google Plus site, scroll up to see how it can be revealed: Click Here to See More

Really liking my new G+ cover image.  I like the way it reveals itself.  What do you think?

If you’ve had a chance to chase big waves or pursue a really big goal, you know what this feels like.  Danger and exhilaration all at the same time.

What do you think is going through those guys heads as they negotiate the moving mountains of water?

How to punch through?

Where’s the best spot?

Can I get there?  “Paddle man!

What about the other guys.  Will they take off?  Get in my way?

I see the peak.  I’m there.  I’m turning around, taking off, and gonna rip!  That’s what I’m thinking.  You?

Click Here to See More

Brown Ltd. Launches New Online Flipboard Magazine: Marketing Works Today

Marketing Works Today on Flipboard w=300

The magazine covers all aspects of marketing, PR, content marketing, brand journalism and more. Sources are the best the web has to offer. We do the research to aggregate the top news and best-practices that you can take action on right away.

The target audience includes business leaders, marketing, communication and PR pros, content marketers, and brand journalists.

Send us news and best practice tips to  We’ll add it to the editorial calendar and post the best!

See it Now: Marketing Works Today


Professional Writing: Art or Business?

professioinal writerI was asked recently what it’s like to write for money. The motivation of the person that asked was, “Shouldn’t you write for the sake of art?”

I’ve been a professional writer for over 20 years. My titles have changed but my job always involves writing, content producing, and editing for PR, marketing, advertising, books, news, web, TV, etc.  Sometimes I only provide the creative direction or strategy.  Many times I write the material or scripts myself.  One of my current titles is Communications Director but I always think like a writer and publisher/broadcaster on every project.

Just about anyone that can write a letter to home thinks they can write for literary acclaim, social commentary, and yes… money.  Some can.  Most can’t.  It’s a business, not art.

Writing for “art” is done by a very small segment of the literary world and there is nothing wrong with that.  And there is nothing wrong with writing for money either.

I’m fortunate because I get to do my hobby as my job – for profit. And here’s what James Patterson, the most profitable writer in the world has to say about it. He talks about literature vs. entertainment and is right on the money (pun intended). Interestingly, he’s one of our directors in the non-profit that I’m involved in:

Author James Patterson, Inc. Churning Out Bestsellers

The 65-year-old crime and thriller author has written 106 books, sold more than 260 million copies and boasts 76 bestsellers, a Guinness World Record.  See this NBC News segment of his newly remodeled oceanfront Palm Beach home where he works:

See More (NBC News)