Business Idea? 4 Tips to Make it Successful
The first work day of 2023 is today for most and many are setting goals for the year.
Start strong!
Read MoreTag: Brand Strategy
Attracting and Converting Customers with a Content Marketing Funnel
Content marketing is all the rage now. The big questions are, what content, where, and at what stage of the customer buying funnel? So I came up with a Content Marketing and Customer Journey Funnel infographic to help clients and content producers know the content marketing roadmap to success.
Read MoreFREE Digital Biz Assessment: Find Out if Your Business is Marketing Ready!
Are you ready to take your business to the next level? In this free digital assessment, we’ll help you find out if your business is marketing ready!
Read More8 Top Findings in Gartner CMO Spend Survey 2020-2021
By Rama Ramaswami. Despite budget limitations, CMOs expect to fuel growth by marketing to existing customers and boosting brand strength. Marketers snapped into survival mode after the COVID-19 pandemic broke out. They launched crisis-related communications to customers, canceled or delayed campaign launches, reduced contractor head count and halted long-term projects. Five months on, however, their […]
Read MoreHow Does Your Brand Purpose Stand Up?
By Scott Goodson & Chip Walker. Introducing the Purpose Power Index, the world’s first empirical study of purpose-based brands with 17,500 responses.
Read MoreVideo News Taking Over Social Media
By R. Michael Brown, Marketing Consultant & Freelance Writer At the Palm Beach Civic Association, where I was the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach. Because of social media, it became wildly successful. We received between 8,200 and 12,000 views a week. That’s right, […]
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