Persuasion is vital in marketing. Every business wants to sell its products or services to potential customers, and to do that, they must grab their attention, generate interest, create a desire, and drive prospects to act.
Content marketing is all the rage now. The big questions are, what content, where, and at what stage of the customer buying funnel? So I came up with a Content Marketing and Customer Journey Funnel infographic to help clients and content producers know the content marketing roadmap to success.