Communication, Public Relations & Marketing Consulting
Re-reading, for the 9th or 10th time since 1980, “Scientific Advertising” by Claude Hopkins. It’s a great refresher. Written in 1923, Hopkins was a pioneer in what is today called Data-Driven Marketing and Advertising. Anyone involved in content marketing or advertising should read this “at least 7 times,” said David Ogilvy. This ground-breaking book is […]
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By Rama Ramaswami. Despite budget limitations, CMOs expect to fuel growth by marketing to existing customers and boosting brand strength. Marketers snapped into survival mode after the COVID-19 pandemic broke out. They launched crisis-related communications to customers, canceled or delayed campaign launches, reduced contractor head count and halted long-term projects. Five months on, however, their […]
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By Scott Goodson & Chip Walker. Introducing the Purpose Power Index, the world’s first empirical study of purpose-based brands with 17,500 responses.
Read MoreR. Michael Brown interviewed by Dennis Washington of Cross Digital on Brand Journalism, Native Advertising, how to set up an online newsroom, and more. Subjects Covered: Brand Journalism Content Marketing International Marketing Marketing Measurement Public Relations Social Media Click the Video Below to See the Interview [32 min.]
Read MoreBusinesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences. They need to let go. Gone is the time when you could rely on your business doing a simple advertising and PR mix, based on placing ads and working with reporters to get your message out. It used […]
Read MoreNinty percent of advertising agencies and in-house marketing departments “guess” about what ad channels to use and what creative works. “Guessing is a huge waste of money.” said Mike Brown of Brown Ltd. “Using a measurement system is a bit of up-front work but saves the marketing budget for more strategic and tactical moves for the […]
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