R. Michael Brown Offering Free Marketing Workshop in Lake Worth Beach in February

January 25, 2023.Reading time 4 minutes.

Marketing consultant R. Michael Brown has been invited by the Lake Worth Beach Community Redevelopment Agency to speak and offer a free marketing workshop for businesses in the city.

Small Business Workshop on Marketing & Communications

Highlights of 30 Content Marketing Statistics You Should Know

January 9, 2023.Reading time 9 minutes.

Content continues to rule most marketing strategies, and there is evidence to support my assertion. Simply put, content marketing is a crucial aspect of any digital marketing strategy

Five Rules for Writing Headlines to Beat Your Goals

December 6, 2022.Reading time 9 minutes.

When so many are trying to make viral posts or become Web or YouTube stars with content marketing, the fundamentals of headline writing have been lost in the rush to be (in)famous. Here are five essentials that will help you create better headlines.

FREE Digital Biz Assessment: Find Out if Your Business is Marketing Ready!

December 5, 2022.Reading time 1 minute.

Are you ready to take your business to the next level? In this free digital assessment, we’ll help you find out if your business is marketing ready!

Marketing is About the Science & Math

April 21, 2021.Reading time 5 minutes.

Scientific Advertising Methods by Claude Hopkins. R. Michael Brown Marketing Consulting

Re-reading, for the 9th or 10th time since 1980, “Scientific Advertising” by Claude Hopkins. It’s a great refresher. Written in 1923, Hopkins was a pioneer in what is today called Data-Driven Marketing and Advertising. Anyone involved in content marketing or advertising should read this “at least 7 times,” said David Ogilvy. This ground-breaking book is […]

8 Top Findings in Gartner CMO Spend Survey 2020-2021

August 8, 2020.Reading time 2 minutes.

By Rama Ramaswami. Despite budget limitations, CMOs expect to fuel growth by marketing to existing customers and boosting brand strength. Marketers snapped into survival mode after the COVID-19 pandemic broke out. They launched crisis-related communications to customers, canceled or delayed campaign launches, reduced contractor head count and halted long-term projects. Five months on, however, their […]