Marketing is About the Science & Math

Scientific Advertising Methods by Claude Hopkins. R. Michael Brown Marketing Consulting

Re-reading, for the 9th or 10th time since 1980, “Scientific Advertising” by Claude Hopkins. It’s a great refresher. Written in 1923, Hopkins was a pioneer in what is today called Data-Driven Marketing and Advertising. Anyone involved in content marketing or advertising should read this “at least 7 times,” said David Ogilvy. This ground-breaking book is […]

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8 Top Findings in Gartner CMO Spend Survey 2020-2021

Gartner logo promoting R. Michael Brown freelance writer in Palm Beach

By Rama Ramaswami. Despite budget limitations, CMOs expect to fuel growth by marketing to existing customers and boosting brand strength. Marketers snapped into survival mode after the COVID-19 pandemic broke out. They launched crisis-related communications to customers, canceled or delayed campaign launches, reduced contractor head count and halted long-term projects. Five months on, however, their […]

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