Content marketing is all the rage now. The big questions are, what content, where, and at what stage of the customer buying funnel?

So we came up with a Content Marketing and Customer Journey Funnel infographic to help clients and content producers know the Content Marketing Roadmap to success.

The funnel works great in both B2C and B2B market spaces.

At the top of the funnel, during the Awareness Stage, customers are attracted by industry news and feature stories.

In the Interest – Desire Stage, customer success stories, product reviews, how-to videos, long-form feature stories, case studies, webinars, benefit videos, and content in social media groups will support the customers interest more.

Next, to get customers to act in the Mid-of-Funnel Action Stage, provide product or service reviews, customer reviews, use cases, blogs, and webinars. Video interviews with industry influencers and customers are top candidates for helpful content in this stage.

Remember that the decision to buy is mostly an emotional one.

Finally, the easiest customers to get are your existing ones. The Retention and Advocacy Stage is the most important. Feed them with helpful FREE content. Helpful posts, in-depth webinars, job aids, product update posts.

More Resources

To learn more, see the in-depth article.

To reach Mike directly on email Mike@RMichaelBrown.com

To see more helpful videos, go to R. Michael Brown LLC on YouTube

References

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