3 Brilliant Examples of Brand Storytelling You May Have Missed

February 3, 2021.Reading time 1 minute.

By Jessica Gioglio & Ekaterina Walter. We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the […]

8 Top Findings in Gartner CMO Spend Survey 2020-2021

August 8, 2020.Reading time 2 minutes.

By Rama Ramaswami. Despite budget limitations, CMOs expect to fuel growth by marketing to existing customers and boosting brand strength. Marketers snapped into survival mode after the COVID-19 pandemic broke out. They launched crisis-related communications to customers, canceled or delayed campaign launches, reduced contractor head count and halted long-term projects. Five months on, however, their […]

R. Michael Brown LLC Is Featured on ActiveRain

February 28, 2010.Reading time less than 1 minute.

A post by R. Michael Brown LLC was featured on ActiveRain: “How Will Technology Change Real Estate Sales & Marketing in the Future?” The post generated over 2,400 clickthurs in the first 48 hours and over 2,600 so far. Email traffic, new prospects for clients, and 71 comments are strong indications that this is a […]

Real Marketers Measure & Take the Guesswork Out of Advertising

February 26, 2010.Reading time less than 1 minute.

Ninty percent of advertising agencies and in-house marketing departments “guess” about what ad channels to use and what creative works. “Guessing is a huge waste of money.” said Mike Brown of Brown Ltd. “Using a measurement system is a bit of up-front work but saves the marketing budget for more strategic and tactical moves for the […]