May 17, 2023 By: R. Michael Brown, Marketing and Communications Consultant. I’m a marketing pro on a mission to become an authority on Artificial Intelligence (AI) so I can use the tech to help clients with faster and improved marketing and business – with better results. I’m looking forward to us doing this together. Nobody […]
Persuasion is vital in marketing. Every business wants to sell its products or services to potential customers, and to do that, they must grab their attention, generate interest, create a desire, and drive prospects to act.
Not so fast if you’re jumping on the ChatGPT bandwagon. Google may lower your organic rankings AND ChatGPT may not be emotionally intelligent enough to achieve your goals. R. Michael Brown explains why.
Content marketing is all the rage now. The big questions are, what content, where, and at what stage of the customer buying funnel? So I came up with a Content Marketing and Customer Journey Funnel infographic to help clients and content producers know the content marketing roadmap to success.