Category Archives: Non-Profit

Marketing Strategy for Today

Steve Jobs Think Different IMG_3323 x600If you’re not using #video in your #MarketingStrategy today, you are lost in the maze of #EveryoneElse.

Nobody will notice you. To win you must #StandOut!

Here at RMichaelBrown.com we are forever amazed how many organizations aren’t using video as the leading media type in their content marketing strategy – on their website, social media, and as part of their email marketing and PR plan.

“It’s a very complicated and noisy world.  We’re not going to get a chance to get anyone to remember us,” said Steve Jobs, CEO of Apple. “No company is if they don’t show their core values.” The best way to SHOW it is with video.

#SteveJobs #ThinkDifferent / Crazy ones speech (with real subtitles) – YouTube #multimedia

Steve Jobs narrates first Think Different Apple Ad above. More true today.

Doing things that everyone else does anchors you in the middle of the pack.  Don’t believe me?  Watch the first Steve Jobs video above.

#Emotion is what drives attention. There simply is no other way to show #passion. Words on the screen take too long to read and aren’t driven by the most compelling part of video – music and the spoken word.

To learn more, contact Mike at Mike@RMichaelBrown.com

 

 

Big Hit: Civic Association 75th-Year Multimedia History Project

We completed the 75 Year Anniversary History multimedia project at the Palm Beach Civic Association and showed it at the association’s Annual Meeting at the Flagler Museum in the Town of Palm Beach.

It was a big hit and continues to get rave reviews!  In fact it’s the #1 viewed article/video with over 17,000 views on Facebook and the Civic Association website and Palm Beach TV.  In a town with only 10,000 residents that’s a great view rate!

I’m the Director of Communication for the Civic Association and writer and producer on the project; but, nothing great in media comes from a single person. See the video and credits below.

Credits

Writer | Producer:  R. Michael Brown (Yes, I’m still the “Front Man for the Crazies”)
Camera 1 and Post Production Editor:  Philip Baldwin
Camera 2: Stephan Nilson
Research and Article Writer: Michele Dargan & R. Michael Brown

Article and Video Including an Extensive Timeline

 

Video News Taking Over Social Media

At the Palm Beach Civic Association, where I’m the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach.

Because of social media, it has become wildly successful.  We’re getting over 12,000 views a week.  That’s right, an island town with only 7,300 physical addresses and 5,800 registered voters, is getting more views than the population of the town.  Here’s a sample:

This Week in Palm Beach | 6-15-2018 Edition from Palm Beach Civic Association on Vimeo.

You can see all the weekly news broadcasts by clicking the link below:

Civic Association This Week in Palm Beach

The Everglades Used to Have a Heartbeat – It Doesn’t Anymore

In 2017 the Everglades Foundation was promoting a campaign to pass major legislation to restore the Everglades.

As the communications director of the Palm Beach Civic Association, a Foundation partner, Mike wrote and produced the following to help inform the public and win passing the Florida state law. It worked. The law passed and thousands saw this media.

The Everglades Used to Have a Heartbeat It Doesn’t Anymore

By: R. Michael Brown, Writer | Producer

“The Everglades was once looked upon as a worthless swamp,” said Dr. Wendelberger. “It stood in the way of prosperity and opportunity in Florida, a wasteland destined to be drained, ditched, and diverted for farming and the housing of the earliest settlers and tourists.”

That damage now has to be undone. 8 million water fresh water drinkers depend on it.

Directors and members of the Civic Association took an airboat tour of the Everglades with their corporate partner The Everglades Foundation. The purpose – learn about restoration of this national treasure.

Elementary School Students Working in Real Florida Environmental Lab

Preparing orchid seeds in the lab.

Preparing orchid seeds in the lab

Florida Atlantic University graduate students, Melissa Courtney and Suzanna Musalin, work with elementary school students in the FAU Pine Jog Community Laboratory (CoLab) propagating native Florida wild orchids.

See More Photos and Info

My Mentors When I was in High School were Rocket Scientists

Mike Brown JA Presentation w=300Where could a student in elementary, middle, or high school get a mentor that is a rocket scientist, a CEO, or highly paid professional?

In Junior Achievement, that’s where.

During my high school years in Orlando, JA had a program led by volunteers that helped students form companies, create business plans, manufacture a product, and sell it. They were small businesses in action.

My mentor/volunteers just happened to work at Cape Canaveral and Martin Marietta. A couple were business guys but others were actual rocket scientists.

We formed a couple of companies made up of 10-12 students each in my years with JA, manufactured some products, and sold them. Both companies were successful – we generated a profit. Each company competed against the other companies in the same program to try and make the most profit.

JA is still doing that program and many more. What I learned from JA got me started to think like an entrepreneur; made me a better employee during my careers at IBM, Motorola, and others; and I’m still using the fundamental principles taught by this remarkable organization in my consulting business, R. Michael Brown LLC.

Today I had a chance to take the Palm Beaches-Treasure Coast Junior Achievement staff through my Digital Marketing and PR 2.1 presentation.

Support this super organization and watch them grow as they continue to engage the market and help students!  Follow them on:

Website: http://www.juniorachievement.com

Facebook: http://goo.gl/lJ1UU

Twitter: @JAofPBTC

LinkedIn: http://goo.gl/60JK9