Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

Persuasion has been around forever and is mandatory for your business, but you need to understand how it works. It impacts our choices, shapes decisions, and prompts action.

If you want your business to thrive, get a grip on this art. There are only two ways to persuade.

1. Significant Emotional Events and 2. Repeated Messages

First, at the core lies psychology, particularly significant emotional events like crises… …or amazing great news… …and second, the repeated message strategy, much like ads and commercials.

These two ways can boost your influence on customers, businesses, and government entities.

Maslow’s Hierarchy of Needs

Grasping Maslow’s Hierarchy of Needs is key. When individuals’ needs are satisfied at the lower level, they’re more receptive to persuasion at the next level up.

Jan Buerman’s from the Expert Academy points out: understanding what the other party needs is crucial. If they don’t feel heard, they’ll push back causing sales friction.

Emotional events can really change opinions. Research indicates that those who’ve experienced significant events like getting married or facing loss are more open to persuasion. Often, emotions can overshadow logic in decision-making processes.

Marketers connect with their audiences by creating stories that reflect shared emotions. By tapping into feelings like happiness or nostalgia, they leave a lasting impression that encourages action.

Repeated Messages

Being consistent is equally important. The mere exposure effect shows that the more familiar people are with something, the more they prefer it. By repeating messages, brands build trust and recognition, which can sway choices, like Apple versus Google or Pepsi versus Coke. Why do you think they sponsor so much? They’re trying to tap into shared feelings between them, you, and your friends.

Political campaigns provide a great example of how steady communication molds public perception over time. Repeated messages can stick in voters minds and amplify support – or kill it, in the case of reframing an opponent or issue in a negative light.

In the world of persuasion, emotional occurrences and consistency work hand in hand.

By ethically using these two strategies, businesses can greatly enhance their influence and effectiveness.

At RMichaelBrown.com we specialize in smart tactics and content to persuade while understanding your audiences needs.

Get in touch with us today to boost your persuasive techniques and engage with your prospects in a meaningful way. Contact us at Mike@RMichaelBrown.com

For persuasion to work remember… More Storytelling! Less Marketing.

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