Capturing Customer Attention During a Crisis News Cycle

March 21, 2026.Reading time 6 minutes.

When global crises dominate headlines—such as war or geopolitical conflict—consumer attention shifts from buying to processing uncertainty. For businesses, the challenge isn’t whether to market, but how to do so responsibly and effectively.

Persuasion that Works: Hit the Heart – Then Hit Replay

May 9, 2025.Reading time 5 minutes.

Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

Sometimes You Just Need a Really Big Cup of Coffee

May 4, 2025.Reading time 2 minutes.

Need to persuade? Need marketing or premium ghostwriting / producing this summer?

Don’t Let Social Media Haters Ruin Your Day or Success

January 11, 2025.Reading time 9 minutes.

In the realm of social media, where opinions flow freely, and conversations are instantaneous, negative comments are almost inevitable. Here’s how to deal with them for both your personal brand and for a company.