The Most Famous Company You’ve Never Heard Of

September 25, 2026.Reading time 14 minutes.

I’ve spent three years asking college students one question about IBM. More than 95% give the same answer, and it should worry the company.

AI Dilemma – Is It Real or Fake?

May 20, 2026.Reading time 26 minutes.

At this point in the content world, so much is fake and nearly impossible to determine if the content we’re looking at is real or not. What to do?

Capturing Customer Attention During a Crisis News Cycle

March 21, 2026.Reading time 6 minutes.

When global crises dominate headlines—such as war or geopolitical conflict—consumer attention shifts from buying to processing uncertainty. For businesses, the challenge isn’t whether to market, but how to do so responsibly and effectively.

Persuasion that Works: Hit the Heart – Then Hit Replay

May 9, 2025.Reading time 5 minutes.

Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

Sometimes You Just Need a Really Big Cup of Coffee

May 4, 2025.Reading time 2 minutes.

Need to persuade? Need marketing or premium ghostwriting / producing this summer?

Don’t Let Social Media Haters Ruin Your Day or Success

January 11, 2025.Reading time 9 minutes.

In the realm of social media, where opinions flow freely, and conversations are instantaneous, negative comments are almost inevitable. Here’s how to deal with them for both your personal brand and for a company.