Category: Speech Writing

Lou Gerstner, the Hard-Nosed Outsider Who Taught IBM’s “Elephant” to Dance Again, Died Saturday, December 27, at 83

.Reading time 6 minutes.
Lou Gerstner, the hard-nosed outsider who taught IBM’s “elephant” to dance again

When Lou Gerstner arrived in April 1993, IBM was bleeding cash and confidence. Competitors chipped away at IBM’s legacy strongholds. Analysts openly questioned whether “Big Blue” should be broken up. Internal divisions were siloed and slow.

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I Turn Your Brand into Stories that Sell

.Reading time 7 minutes.
Web and Social brand story B2C

Prospects are looking for something to seize their attention and trying to keep up with changes – everywhere. Brand stories sell. See how.

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Mastering Persuasion: A Practical Framework for Content Creators and Presenters

.Reading time 12 minutes.
Persuasion Training Class

You’ve been persuading folks your entire life… probably without even knowing it. That excited text message you sent. The video you posted. The presentation you delivered last quarter. Persuasion is not as a trick—it’s a skill. Learn more.

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Speech Should Never Be a Death Sentence

.Reading time 6 minutes.
Charlie Kirk speaking on campus. Image Source - ABC News

I’m angry. As a college public speaking teacher, I’m horrified.
In America—the land of the First Amendment—someone has been assassinated for their words. Not for violence. Not for crime. For speech.

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Persuasion that Works: Hit the Heart – Then Hit Replay

.Reading time 5 minutes.
Don't check your heart at the door.

Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

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School’s Out for Summer!

.Reading time 2 minutes.
Schools Out for Summer

Yes, teachers feel it too. Schools Out for Summer! Watch the video with the volume up so you can hear Alice Cooper’s iconic song.

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