UPDATE: You Are the Media

Emotional Power of Brand Storytelling
Click to play video 58 sec.

In today’s social media world you are the media.

You are the press. You are the broadcaster. You are the news.

Your business can now have a voice with brand storytelling. Don’t hope and wait for the press to pick your story. Be the press. Be the broadcaster. With YouTube and social media, you are now the media.

Importance of Video

Most know that YouTube is owned by Google. However, most don’t know that YouTube – with its 2.3 billion users worldwide, is the second largest search engine on the planet. Not Yahoo, Bing, DuckDuckGo, etc…

YouTube Logo

79 percent of Internet users have their own YouTube account. They watch a lot of video. Almost 5 billion videos are watched on YouTube every single day.

9 out of 10 in the US consume digital video content.

Much of the video content is short, under 10 minutes. However, under 2 minutes and under 5 minutes are sweet spots that get the most views, depending on the subject and content.

Stories sell.

The emotional power of brand storytelling from R. Michael Brown

Editorial works better than ads.

Don’t hope and wait for the press to pick up your story and run it.

Be the press. Be the broadcaster. You are now the media. Your brand stories can be your marketing power.

The old ways of getting prospects and customers are all but gone. Any business or organization that isn’t in the publishing and broadcasting business on social media will find it harder to survive and fall behind your competition.

8-Step Content Marketing System

I have a systems approach to publish and broadcast a brand that will grow your engagement, followers, prospects, and convert to sales.

8-Step Content Marketing System from R. Michael Brown

My 8-Step Content Marketing System I’ve developed over 30 years guarantees results. I’ve proven that it works for large organizations, iconic brands, all the way to non-profits. You will get more traffic to your website, search engine optimization (SEO) for more Google Juice*, more engagement with your audiences and stakeholders, more followers on social media, and more customers.

Be the media. Get more customers.

Let R. Michael Brown communication consulting help you be your brand voice in your busy market.

Let’s do it together!

Contact us on our website:

or email me at:

*Google Juice is a colloquial term for visibility and prominence from the Google search algorithm PageRank and associated traffic on a website. A site that has more “Google Juice” shows up more prolifically on top page rankings. The better the “juice,” the better your chances for your website to show up at the top of the first page on Google Search.

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Communication, public relations, & marketing consultant, freelance writer, media producer, and speaker.

2 thoughts on “UPDATE: You Are the Media

  1. Hi Mike–your graphic re: content marketing is genius. I always enjoy reading your blog.
    Marian Milner McCarthy

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