Capturing Customer Attention During a Crisis News Cycle

March 21, 2026.Reading time 6 minutes.

When global crises dominate headlines—such as war or geopolitical conflict—consumer attention shifts from buying to processing uncertainty. For businesses, the challenge isn’t whether to market, but how to do so responsibly and effectively.

New eBook – You Are the Media Now: 8-Step Content Marketing System to Boost Sales

June 1, 2025.Reading time 9 minutes.

Run a Business? Be the Media! Learn content marketing with eBook “You Are the Media Now: 8-Step Content Marketing System to Boost Sales.” Only $3.

Blink and You’ll Miss It: How a ‘Made You Look’ Banner Can Hijack Attention in 0.05 Seconds

April 29, 2025.Reading time 7 minutes.

Made You Look Banner designed by R. Michael Brown

You have just 0.05 seconds to grab someone’s attention on social media* before they scroll past, making design your most powerful tool to stand out. That’s why I created the “Made You Look” banner headline, a bold and eye-catching header perfect for all my social media platforms.

Turn Your Content into a Sales-Driving Powerhouse

February 27, 2025.Reading time 2 minutes.

As of early 2025, approximately 34% of companies report using generative AI to support their marketing strategies, including content creation. But, it takes an experienced professional copywriter and content creator to get the best results from AI.

4 Steps to Crafting Brand Micro-Narratives

July 24, 2024.Reading time 8 minutes.

Micro-narratives is the new buzzword for short brand stories that fit best for social media posts.

Unlocking the Power of Persuasion: The Influence of Significant Emotional Events and Repeated Measures

February 7, 2024.Reading time 7 minutes.

The intricate interplay of various psychological mechanisms, among which significant emotional events and repeated measures, stand out as potent tools in the arsenal of persuasion.