Business Idea? 4 Tips to Make it Successful
The first work day of 2023 is today for most and many are setting goals for the year.
Start strong!
Read MoreCategory: Information Design
Attracting and Converting Customers with a Content Marketing Funnel
Content marketing is all the rage now. The big questions are, what content, where, and at what stage of the customer buying funnel? So I came up with a Content Marketing and Customer Journey Funnel infographic to help clients and content producers know the content marketing roadmap to success.
Read MoreFive Rules for Writing Headlines to Beat Your Goals
When so many are trying to make viral posts or become Web or YouTube stars with content marketing, the fundamentals of headline writing have been lost in the rush to be (in)famous. Here are five essentials that will help you create better headlines.
Read MoreCourting an Amazing New Client
Looking forward to a major announcement in a few weeks concerning a new client. The work involves launching them as a new multimedia broadcaster and publisher, and positioning them as the authority in their field. The photo is a hint. I’m so excited about the topic, the folks I’ll be working with, and the future […]
Read MoreThe PowerPointing of Web Articles. Don’t do it.
By R. Michael Brown, Marketing Consultant & Freelance Writer Are they making us watch PowerPoint on the Web? It seems the latest trend for publishing web articles that want to show the top 10 or 25 etc. of a topic, issue, or trend, is to show a big picture and a blurb about each one […]
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