However, when an executive committee says do it, there is no choice. The proposed event keynote speaker just said yes. It was a major “Get” and the committee didn’t want to wait.
What to do?
The press was barely at work. The public was occupied with other things – office parties, family gatherings, holiday shopping and preparations.
There was no point in sending out a news release. Email was useless. Who was going to read their email on that Friday night or over the weekend before a holiday week?
The only choice was our website and social media. So that’s what I did. Did it work?
Read on to find out how success happened, and who I had the pleasure of announcing.