At Brown Ltd., we believe strongly in brand journalism. Story telling attracts more traffic and viewers than advertising. Plus the content is more memorable.
News sells and the real estate market is digital, so that is the core of our strategy.
We write and aggregate Palm Beach residential real estate news and international buyer news on Town of Palm Beach Property to attract both buyers and sellers.
Integrated Marketing Plan
- Website: www.TownOfPalmBeachProperty.com
- Email newsletter to their growing list
- Advertising via email news to the largest exclusive list in the Town of Palm Beach
- Social media interaction
- Advertising on selected websites in town
- Print advertising in local and international magazines
- Participation in social events around town
- Nurture existing relationships around the world to get them interested in a trophy home in the Town of Palm Beach
- Joining and participating in local non-profit organizations and exclusive clubs
The launch started in the middle of November. Check back to see updates on how the campaign is doing as the season progresses.
