Podcast Recommendation: “The GaryVee Audio/Video Experience”

December 4, 2023.Reading time 3 minutes.

Hosted by entrepreneur and marketing guru Gary Vaynerchuk, “The GaryVee Audio and Video Experience” offers a treasure trove of insights into marketing, social media, entrepreneurship, and practical business strategies. In each episode, GaryVee, known for his no-nonsense approach and motivational style, shares valuable advice, stories, and perspectives drawn from his vast experience in the business […]

My Prediction Comes True Again – Compete with Video or Die

December 1, 2023.Reading time 5 minutes.

Popular Science, the magazine that popularized many wonky subjects for readers, publishing such authors as Charles Darwin in its 151 years, is dead. What killed it? Their spokesperson, Cathy Hebert, issued this statement: “Like most media companies, Recurrent [Publisher of Popular Science] is adapting to the evolving landscape of its audience. Whether it’s due to […]

Best Commercial Ever – Porsche 911 vs. Tesla Cybertruck

November 30, 2023.Reading time 3 minutes.

Many have seen the Porsche 911 vs. Tesla Cybertruck race where the pickup beat the 911. But now, there’s a new update. It’s dramatic. Captures your attention. And blows the audience away. Great content has a hook. A shock at the beginning. Then it shows the viewer something smart – with a surprise at the […]

UPDATE: You Are the Media

October 25, 2023.Reading time 5 minutes.

In today’s social media world you are the media. You are the press. You are the broadcaster. You are the news. Your business can now have a voice with brand storytelling. Don’t hope and wait for the press to pick your story. Be the press. Be the broadcaster. With YouTube and social media, you are […]

AI Copywriting – Does it Work?

October 5, 2023.Reading time 3 minutes.

The secret to great copywriting has always been understanding the customer / reader / viewer — what makes them tick, what keeps them up at night. It’s empathy and insight that AI, no matter how advanced, can’t replicate because it doesn’t know who your customers are and what they care about.

LinkedIn Group BRAND Storytelling & Journalism Has Reached 10,000 Members!

October 5, 2023.Reading time 2 minutes.

Janae Smith, Design Thinker and Newsletter Creator of Real and Unexpected, from New York, was member number 10,000. The group is still growing – 10,006 as of this report. The LinkedIn group was created and is run by R. Michael Brown, marketing and communication consultant at R. Michael Brown LLC in December, 2010 to highlight […]