James Patterson Inspires as Commencement Speaker at UF Graduation

May 31, 2024.Reading time 5 minutes.

R. Michael Brown, Writer | Producer: Multimedia Portfolio – James Patterson, a Civic Association Director, is a literacy advocate, bestselling author, and founder of the PBS series ‘Kid Stew,’ who has sold more than 375 million books worldwide in his career. Mr. Patterson gave the commencement address at the University of Florida in 2019.

Unlocking the Power of Persuasion: The Influence of Significant Emotional Events and Repeated Measures

February 7, 2024.Reading time 7 minutes.

The intricate interplay of various psychological mechanisms, among which significant emotional events and repeated measures, stand out as potent tools in the arsenal of persuasion.

See How We Help Organizations Grow

February 5, 2024.Reading time 2 minutes.

The world is fragmented, in a frenzy, and unpredictable. Today brands have a chance to offer a way to focus on what matters. To make the most of that, brands must have meaning, logic, and nurture an emotional connection.

TikTok Tests Feature that Could Make All Videos Shoppable

January 30, 2024.Reading time 3 minutes.

TikTok is testing a feature that could make all posts shoppable, the social media company’s latest move to create a multibillion-dollar U.S. e-commerce business.

Exploring Advertising for Your Business: Worth the Investment?

January 19, 2024.Reading time 1 minute.

Advertising worth the business investment?

Considering advertising for your business? Here’s why it might be a game-changer: 1️⃣ Increased Visibility: Ads put your brand in front of potential customers.2️⃣ Targeted Reach: You can tailor ads to reach specific demographics or interests.3️⃣ Brand Awareness: Consistent ads can boost recognition and trust in your brand.4️⃣ Boost Sales: Effective ads can drive conversions […]