By Chris Pemberton
Equilibrium is the name of the marketing game in 2019. Consumers seek greater convenience and constant connection with everything and everybody and, as a result, embrace voice interfaces and bite-sized videos. Yet consumers and legislators demand more privacy and better data stewardship due to companies’ overreach and missteps.
This moving target of consumer trends means marketers must re-evaluate their communication strategies in light of changes in regulations, behaviors, organizations and automation.