Gartner Predicts 2019: In Search of Balance in Marketing

Advice for Businesses. R. Michael Brown Communication Consulting

By Chris Pemberton

Equilibrium is the name of the marketing game in 2019. Consumers seek greater convenience and constant connection with everything and everybody and, as a result, embrace voice interfaces and bite-sized videos. Yet consumers and legislators demand more privacy and better data stewardship due to companies’ overreach and missteps.

Gartner logo promoting R. Michael Brown freelance writer in Palm Beach

This moving target of consumer trends means marketers must re-evaluate their communication strategies in light of changes in regulations, behaviors, organizations and automation.

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Learn more to find the right balance.

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Communication, public relations, & marketing consultant, freelance writer, media producer, and speaker.

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