Why Video is So Important for Marketing & Communication Today

March 19, 2021.Reading time 11 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer – Multimedia Producer. Most know that YouTube is owned by Google. However, most don’t know that YouTube, with its 2.3 billion users worldwide, is the second largest search engine on the planet. Not Yahoo, Bing, DuckDuckGo, etc… 79 percent of Internet users have their own YouTube […]

The Content Creative Process that Delivers a Larger Audience

May 24, 2020.Reading time 5 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer, Multimedia Producer. Most 8 year-olds learn how to write, draw, and paint by grabbing a piece of blank paper and just get started. Not me. I grew up in Italy and in 3rd grade I found out how Michelangelo and Leonardo da Vinci started a creative […]

Gartner Predicts 2019: In Search of Balance in Marketing

July 30, 2019.Reading time 1 minute.

Advice for Businesses. R. Michael Brown Communication Consulting

By Chris Pemberton Equilibrium is the name of the marketing game in 2019. Consumers seek greater convenience and constant connection with everything and everybody and, as a result, embrace voice interfaces and bite-sized videos. Yet consumers and legislators demand more privacy and better data stewardship due to companies’ overreach and missteps. This moving target of […]