How to Find and Tell Great Stories From Within Your Organization – PR Daily

News Desk Brand Stories. R. Michael Brown, Public Relations Consulting

By Jim Ylisela

With the dwindling existence of local beat reporters, how are you working to break your own stories and stay in the news?

The news media world has changed radically.

You’re receiving fewer calls from longtime journalists you’ve built relationships with, and your media distribution list has withered. Yet your bosses are still demanding the same impressive media metrics.

The answer is to create your own news desk and break your own news.

“Storytelling about your industry will make you a thought leader and give you the opportunity to tell brand stories. Here’s how.

R. Michael Brown

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