Brand storytelling, sometimes called brand journalism, works for corporate brands, non-profits, products, services, etc.
People want information, both good and bad, and they remember it if it’s told to them as a story. News organizations focus on conflict and bad news.
“There is a lot more information that is relevant and interesting to readers and customers than just bad news.”
Tell the good news using a journalistic style, add a bit of conflict or potential bad news, and you have a winner.
