Podcast Recommendation: “The GaryVee Audio/Video Experience”

December 4, 2023.Reading time 3 minutes.

Hosted by entrepreneur and marketing guru Gary Vaynerchuk, “The GaryVee Audio and Video Experience” offers a treasure trove of insights into marketing, social media, entrepreneurship, and practical business strategies. In each episode, GaryVee, known for his no-nonsense approach and motivational style, shares valuable advice, stories, and perspectives drawn from his vast experience in the business […]

My Prediction Comes True Again – Compete with Video or Die

December 1, 2023.Reading time 5 minutes.

Popular Science, the magazine that popularized many wonky subjects for readers, publishing such authors as Charles Darwin in its 151 years, is dead. What killed it? Their spokesperson, Cathy Hebert, issued this statement: “Like most media companies, Recurrent [Publisher of Popular Science] is adapting to the evolving landscape of its audience. Whether it’s due to […]

Ecommerce Benefits of Content Marketing

November 29, 2023.Reading time 1 minute.

By: Armando Roggio. Content marketing reaches consumers throughout their buying journey, assisting merchants in making the first sale and developing loyal buyers afterward. 3 Benefits Attract Shoppers Content creation, search engine optimization, and even social media marketing work hand-in-glove to attract new shoppers to an ecommerce website. Engage shoppers It is not enough to attract […]

UPDATE: You Are the Media

October 25, 2023.Reading time 5 minutes.

In today’s social media world you are the media. You are the press. You are the broadcaster. You are the news. Your business can now have a voice with brand storytelling. Don’t hope and wait for the press to pick your story. Be the press. Be the broadcaster. With YouTube and social media, you are […]

AI Copywriting – Does it Work?

October 5, 2023.Reading time 3 minutes.

The secret to great copywriting has always been understanding the customer / reader / viewer — what makes them tick, what keeps them up at night. It’s empathy and insight that AI, no matter how advanced, can’t replicate because it doesn’t know who your customers are and what they care about.