By: Armando Roggio.

Content marketing reaches consumers throughout their buying journey, assisting merchants in making the first sale and developing loyal buyers afterward.

3 Benefits

Attract Shoppers

Content creation, search engine optimization, and even social media marketing work hand-in-glove to attract new shoppers to an ecommerce website.

Engage shoppers

It is not enough to attract shoppers; ecommerce merchants must engage them.

Retain customers

Email newsletter and text notification engagement also leads to customer loyalty and retention.

Measurement

Here is an experiment. Compare two cohorts of customers: those who subscribe to the newsletter and those who don’t. Which group buys the most products or services?

See the Results of This Experiment [Practical Ecommerce]

Learn More About Content Marketing from R. Michael Brown