By R. Michael Brown, Premium Writer, Ghostwriter, and Copywriter

Three years ago, when early adopters were focused on crypto currency and the metaverse, generative artificial intelligence (AI) jumped onto the scene and exploded, leaving crypto and meta behind.

AI Adoption

AI hype has tempered a bit, but adoption is still increasing.

Generative AI (examples: ChatGBT, AlphaCode, GitHub Copilot, Bard, Grok) has outpaced smartphones and tablets in speed of adoption in the US. The cost of adoption for generative AI is lower than smartphones and tablets. Most US consumers already own the hardware needed to experiment with generative AI and the tech is often free to use.

While the uptake has been fast, it may be harder for generative AI to outlive its hype. Smartphones and tablets both proved vital to US consumers* — now generative AI needs to do the same. We think it will.

AI Users by Age

The biggest group of generative AI users in the US are 25- to 34-year-olds, accounting for over one-fifth of all monthly users. The rate of generative AI use is similar across people between the ages of 12 to 44 in the US. By 2025, more than half of the folks in that age range will be monthly generative AI users.

AI Uses

Some 83% of executives worldwide consider chatbots like ChatGPT the most relevant use of generative AI to their business, while 75% are optimistic about generative AI’s use in data and 71% are interested in its text abilities. Executives like the cost savings using chatbots but we’ve found most of the current implementations to be lacking and not helpful. Humans still like help from “live” people.

AI Uses According to Marketers Worldwide

Marketers worldwide consider content creation and copywriting to be the most useful generative AI applications, according to a Salesforce survey conducted by YouGov. When it comes to creating that content, the tech is most useful for creating a first draft and content optimization, according to a Bynder survey of marketers worldwide.

Generative AI can help marketers create first drafts; but, make sure there is human creation involved to avoid poor-quality content.

Remember, AI like ChatGBT, is only stitching together content and writing that the AI system has pulled from historical sources. Nothing is fresh and new about the writing. It’s never as new, clever, or as creative as a real copywriter.

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Top Worries about AI

Four of US adults’ top five AI concerns all involve impersonation, manipulation, and misinformation, according to Ipsos. Marketers using generative AI need to make sure they’re being upfront with how they are using the tech.

From the research shown, generative AI hype vs. adoption is now about adoption. Every industry is working toward trying to see how it can benefit them – and it’s just starting….

Holistic View of GenAI

*Charts from eMarketer Daily